Priceline Group Inc.

1. Background

1.1. Brands’ Value Proposition

1.1.1. Priceline.com

1.1.2. Booking.com

1.1.3. Agoda.com

1.1.4. KAYAK

1.1.5. Rentalcars.com

1.1.6. OpenTable

1.2. History

1.3. Financial Performance

1.4. Governance

2. Other Related Factors

2.1. Current Strategies

2.2. Leadership

2.3. Partnership

2.4. Measurement

3. Recommendation

4. Porter’s Five-Forces Analysis

4.1. The Bargaining Power of Buyers

4.2. The Threat of New Entrants

4.3. The Bargaining Power of Suppliers

4.4. The Threat of Substitute Products and Services

4.5. The Intensity of Rivalry

5. SWOT analysis

5.1. Strengths

5.2. Weaknesses

5.3. Opportunities

5.4. Threats

6. Boston Consulting Group’s Share Matrix

7. Limitation