CHAPTER 1

1. ECOMMERCE LADDER

1.1. STARTING UP SIMPLE TRACKING

1.2. GREATING ONLINE

1.3. WEB PUBLISHING COMPANY

1.4. WEB INTERACTING

1.5. WEB TRANSACTING

1.6. WEB INTEGRATION

2. RISKS OF ECOMMERCE

2.1. PITFALLS INCLUDE FINANCIAL COST

2.2. BUSINESS START UP COST

2.3. DIVERT ATTENTION AWAY

2.4. VENTURE MAY FAIL COMPLETELY

2.5. RISK OF IGNORING NEW TECHNOLOGY

3. BENEFITS OF ECOMMERCE

3.1. COST REDUCTION BENEFITS

3.2. MARKET BENEFITS

3.3. OTHER COMPETITIVE BENEFITS

4. DEFINITION

4.1. ECOMMERCE

4.1.1. FOR COMMERCIAL TRANSACTION

4.2. EBUSINESS

4.2.1. WITHIN A FIRM

5. UNIQUE FEATURES OR CHARACTERISTICS

5.1. UBIQUITY

5.2. GLOBAL REACH

5.3. UNIVERSAL STANDARD

5.4. RICHNESE

5.5. INTERACTIVITY

5.6. INFORMATION DENSITY

5.7. PERSONALIZATION

5.8. SOCIAL TECHNOLOGY

6. TYPES OF ECOMMERCE

6.1. B2B

6.2. B2C

6.3. C2C

6.4. P2P

6.5. M-COMMERCE