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1. Understanding Fonts and Typefaces Example : Bookman Old Style Example : Arial 18 point Bold -Font styles -Font terminology -Cases

1.1. Font styles include: -Boldface -Italic -Underlining -Outlining

1.2. Font Terminology -Baseline – the line on which the bases of -characters are arranged -Cap height - cap height refers to the height of a capital letter -x-height – the distance between the baseline and the top of a lower-case letter x -Ascenders/descenders – strokes that rise above the x-height/drop below the baseline -Kerning – adjustment of space between certain pairs of letters (e.g. AV) to make them look more uniform -Tracking - adjustment of space for groups of letters

1.3. Cases -A capitalized letter is referred to as uppercase, while a small letter is referred to as lowercase. -Placing an uppercase letter in the middle of a word is referred to as an intercap or CamelCase

2. Text Element: -Menus for navigation -Interactive buttons -Fields for reading -HTML documents -Symbols and icons

2.1. Menus for navigation -A user navigates through content using a menu.

2.2. Interactive buttons -A button is a clickable object that executes a command when activated.

2.3. Symbols and icons -Symbols are concentrated text in the form of stand-alone graphic constructs.

2.4. Fields for reading -Reading a hard copy is easier and faster than reading from the computer screen.