This presentation is from a workshop developed by Helen Baxter, Mohawk Media for the People in Your Neighbourhood project from the British Council in New Zealand, to enable young urban artists to produce, promote and sell their work. http://piyn.net
"There must be a plan but the plan will change"
Long term business plans at based on guesses
Short term action plans are best
A clear roadmap ahead
Put some goals for no more than two years ahead then focus on 12 week cycles
In your wildest dreams
What pace of life?
What do you see out of the window?
What motivates you?, Independence, Family, Money, Prestige, Fulfilment
Set some milestone dates
Key steps to achieve
How do you dig a hole?
Plan your approach
Strategy then tactics
Action Plan, Strategic, Money, Operations, Promotions
Where do you want to be?
Where are you now?
Specific, Measurable, Achievable, Realistic , Timed
CD Baby, CDs & Digital downloads, How much do artists earn online?, Music Industry & Online Piracy numbers, What they do, How it works, Derek Sivers
Musichype, brings music fans closer to the bands they love
Lulu.com, Books, Calendars
Etsy, Your own craft store
Spoonflower, Custom printed fabric, No minimum order
Zazzle, Tshirts, Skateboards, Hoodies, Add storefronts to your site
Shoes, Shoes of Prey, Design bespoke women's shoes
Yoga Mats, Yogamatic
Ponoko, Jewellery, Furniture, Art,
Shapeways, "we bring your 3D design to life"
Gmail & Docs
Team Work PM
Wordpress, PIYN 2010, Content Management System, Can be hosted at Wordpress or your own server
Derek Sivers is the founder of CD Baby and says in his essay on paying, "Don’t forget that there are lots of people like me that like to pay! Appeal to this side of people, giving them a feel-good reason to pay. Tell them what their payment will go to support. Show them how appreciated it is. Some will feel good about paying. It will actually make them happy to give you money. Let them."
Paypal Storefront, Host images on Picasa / Flickr, Add products to your own store, Embed storefront to Wordpress, Request Money, Create an invoice
Merchant services, Donations Buttons
Goodsie, Online storefront
Raise funds from your fans
Crowdfund your Creativity
Givealittle, NZ Donations & Fundraising, Sharing the Safari
Design by Humans
Self financing rather than investors
Cashflow is King
Proves your business model
Banks & investors like to see bootstrapping & sweat equity
Bootstrappers Bible, Free ebook