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Creative Business Toolkit by Mind Map: Creative
 Business Toolkit
5.0 stars - 3 reviews range from 0 to 5

Creative Business Toolkit

This presentation is from a workshop developed by Helen Baxter, Mohawk Media for the People in Your Neighbourhood project from the British Council in New Zealand, to enable young urban artists to produce, promote and sell their work. http://piyn.net

Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

Strategy

Strategy gives direction

"There must be a plan but the plan will change"

Long term business plans at based on guesses

Short term action plans are best

A clear roadmap ahead

Put some goals for no more than two years ahead then focus on 12 week cycles

Where?

In your wildest dreams

what country?

location?

What pace of life?

What do you see out of the window?

Why?

What motivates you?, Independence, Family, Money, Prestige, Fulfilment

When?

Set some milestone dates

How?

Key steps to achieve

How do you dig a hole?

Plan your approach

Strategy then tactics

Action Plan, Strategic, Money, Operations, Promotions

Gap Analysis

Where do you want to be?

Where are you now?

SWOT Analysis

SMART

Set Goals

Specific, Measurable, Achievable, Realistic , Timed

Self Publishing Tools

Music

CD Baby, CDs & Digital downloads, How much do artists earn online?, Music Industry & Online Piracy numbers, What they do, How it works, Derek Sivers

Musichype, brings music fans closer to the bands they love

Amplifier

Writing

Lulu.com, Books, Calendars

Bookbaby

Blurb

Tweetbookz

Crafts

Etsy, Your own craft store

Spoonflower, Custom printed fabric, No minimum order

Felt

Toggle

Merchandise

Zazzle, Tshirts, Skateboards, Hoodies, Add storefronts to your site

Shoes, Shoes of Prey, Design bespoke women's shoes

Yoga Mats, Yogamatic

Art

Imagekind

Designs

Ponoko, Jewellery, Furniture, Art,

3D Objects

Shapeways, "we bring your 3D design to life"

Graphics

Behance network

Deviant Art

Management Toolkit

Automate or delegate?

Free, or freemium tools

Backups

Mozy.com

Gmail & Docs

Spideroak

Email

Gmail

Projects & Tasks

Team Work PM

Files

GDocs

DropBox

Wetransfer

Invoicing

Xero

Blinksale

Billing Boss

Paypal

Knowledge

Diigo

Feedly

Pearltrees

Mindmeister

Media Monitoring

Google Alerts

Twitter

Money

Xero

Pocketsmith

Heaps

Presentation

Prezi

Mindmeister

Publishing

Wordpress, PIYN 2010, Content Management System, Can be hosted at Wordpress or your own server

Social Media Management

Hootsuite

Talk/Videoconferencing

Skype

Google Chat

Dim Dim

Time

Doodle

Trends

Trendwatching

Springwise

Money

Paypal

Derek Sivers is the founder of CD Baby and says in his essay on paying, "Don’t forget that there are lots of people like me that like to pay! Appeal to this side of people, giving them a feel-good reason to pay. Tell them what their payment will go to support. Show them how appreciated it is. Some will feel good about paying. It will actually make them happy to give you money. Let them."

Paypal Storefront, Host images on Picasa / Flickr, Add products to your own store, Embed storefront to Wordpress, Request Money, Create an invoice

Merchant services, Donations Buttons

Goodsie, Online storefront

Crowdfunding

Raise funds from your fans

Crowdfund your Creativity

Indiegogo

Sellaband

Givealittle, NZ Donations & Fundraising, Sharing the Safari

Threadless

Design by Humans

The Cameesa Story

Management

Pocketsmith

Heaps

Xero

Friends, family & fools

Bootstrapping

Self financing rather than investors

Cashflow is King

Proves your business model

Banks & investors like to see bootstrapping & sweat equity

Bootstrappers Bible, Free ebook

Flattr

Social micropayments