Increase MAU

1. Senior researchers in their first week on Mendeley

1.1. Increase number of users importing documents

1.1.1. checklist showing users all the ways they can import documents

1.2. Increase number of users downloading Mendeley Desktop

1.3. Fill in more of their profiles

1.3.1. Recommend research interests

1.3.2. Add profile to welcome tour

1.4. Increase number of connections on network

1.4.1. Increase visibility / prominence of invites

1.4.2. Implement contact importer

1.4.3. find others in your institution

1.5. increase conversion rate for users registering

2. Marketing

2.1. Improve conversion rate of signed out site

2.1.1. Optimise call to actions

2.1.2. Optimise content on signed out site

2.2. Improve onboarding emails

2.2.1. redesign onboarding email campaign

2.2.2. implement pendo tours following welcome emails

2.3. Improve lifecycle marketing

2.3.1. Provide more key information into DataMart

2.4. Drive more traffic to signed out site

2.4.1. Paid traffic

2.4.2. SEO

3. Senior researchers after their first week in Mendeley

4. Senior researchers existing on the ROS network