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LinkedIn by Mind Map: LinkedIn

1. future projects

1.1. Integration with Microsoft

1.1.1. integration scenarios

1.1.1.1. LinkedIn identity and network in Microsoft Outlook and the Office suite

1.1.1.2. LinkedIn notifications within the Windows action center

1.1.1.3. Enable members drafting resumes in Word to update their profiles, and discover and apply to jobs on LinkedIn

1.1.1.4. Extending the reach of sponsored Content across Microsoft properties

1.1.1.5. Enterprise LinkedIn lookup powered by Active Directory and Office 365

1.1.1.6. LinkedIn learning available across the Office 365 and Windows ecosystem

1.1.1.7. Developing a business news desk across our content ecosystem and MSN.com

1.1.1.8. Redefining social selling through the combination of Sales Navigator and Dynamics 365

1.1.2. Opportunity ahead

1.1.2.1. realize a common mission by bringing together the world's leading professional cloud and network

1.1.2.1.1. Untitled

1.1.2.1.2. A professional's profile everywhere

1.1.2.1.3. A new daily habit: intelligent newsfeed

1.1.2.1.4. A digital assistant that's predictive

1.1.2.1.5. Selling to social selling

1.1.2.1.6. Organizational insights & transformation

1.1.2.1.7. Just in time social learning

1.1.2.1.8. Others

1.1.2.2. Drive increased engagement across LinkedIn as well as Office 365 and Dynamics

1.1.2.3. Accelerate monetization through individual and organization subscriptions and targeted advertising

1.1.3. Help people develop new skills online, find new jobs and easily connect and collaborate with colleagues

2. Possible improvements

2.1. by Dong Fei

2.1.1. 知道这份工作在业界的影响力,是不是容易被淘汰?如果是在downtrend,如何改变?☰ꏁĀѠ蔩

2.1.2. 知道职业走向,可以给我一些合理建议,比如给现在情况打个分,告诉我下一个台阶,能否进修取得认证徽章

2.1.3. 通过询问我的职业生涯目标,帮助和管理到达目标。就跟健身教练一样,评估之后采取一些针对性训练。

2.1.4. 知道我工资市场价的范围,到底是弱爆了还是战胜了市场,每个公司招聘时候都是说提供了最comptitive的薪水,是不是真的?

2.1.5. 知道有谁可能想换工作。现在感觉还是挺被动的方式,比如我总是收到一大堆HR的邮件,但不够优质,一般我也不理睬。

2.1.6. 知道我朋友公司哪些正在招人的。结合上一点做一些匹配和内推

2.1.7. 知道有谁跟我有类似兴趣点,推荐联结。这已经做的不错了,People you may know

2.1.8. 知道一些相关性高的行业会议和我感兴趣的活动。(我看赤兔也组织一些线下活动)

2.1.9. 知道技能空缺,是否需求火爆,给我推荐学习课程(刚好收购了Lynda),比如要不要学个design thinking,machine learning。

2.1.10. 知道我的职业经历,可以建立一些老乡会,离职同事群,校友会。学习微信群的方式,轻量级管理。

2.2. Company profiles

2.2.1. Glassdoor

2.2.1.1. unreliable

2.2.1.2. reputation company

2.2.1.3. reviews

2.2.1.4. easy to write a fake review

2.3. LinkedIn messaging

2.3.1. make conversations more productive

2.3.2. feature1: Scanning your calendar for availability

2.3.2.1. When you message someone you want to meet, a prompt will display open time slots

2.3.2.2. provide more context information about people you're meeting, like where you've met before

2.3.3. feature2: provide a dossier on people you're meeting

2.3.3.1. helping you prepare for your encounter by showing all the pertinent information about their professional careers.

2.3.3.2. Use Siri to send voice-based messages to contacts

2.4. Jobs where you're a top applicant

2.4.1. Untitled

3. New features and possible improvements

3.1. LinkedIn learning

3.1.1. Personalized recommendation

3.1.1.1. Bootstrapping recommendations for new users

3.1.1.2. Use skills as features to represent both members and courses

3.1.1.2.1. Courses can be mapped to a set of skill vectors

3.1.1.2.2. Members can also be represented in this skill-space by using various sources of information

3.1.1.3. some skills are more popular than others, using IDF

3.1.1.4. Post-processing step used to diversify recommendation courses in order to avoid having several very similar courses dominate the top of the list

3.1.1.5. Provide explanations for why the recommendation is meaningful to the member

3.1.1.6. has just begun in september

3.2. Knowledge Graph

3.3. Analytics for sharing on LinkedIn

3.3.1. who's viewed your post

3.4. Conversion tracking

3.4.1. What happens after a LinkedIn member sees an ad from LinkedIn marketing opportunity

3.5. Endorsement architecture

3.5.1. part1

3.5.2. part2

3.6. New publishing platform

3.7. Meet the team: a new addition to the Job detailed page

3.8. Integrate lead accelerator into core campaign manager platform

3.9. economic graph

3.9.1. Salary feature

3.9.1.1. Bring salary transparency to the world

3.9.1.2. techcrunch

3.9.1.3. compare with glassdoor

3.9.1.4. look up salaries based on title and location

3.9.1.5. a dedicated user base contributing to its library of data, something isn't available to Glassdoor, indeed and many other services

3.9.1.6. eliminate duplication of titles and improve job title taxonomy

3.9.1.7. Also show you additional compensation details

3.9.1.7.1. annual bonuses

3.9.1.7.2. restricted stock units

3.9.1.7.3. stock options

3.9.1.7.4. sign-on bonus

3.9.2. career development

3.9.2.1. LinkedIn learning

3.9.2.1.1. MOOC so popular, each online course should also have a LinkedIn profile

3.9.2.1.2. Every certification

3.9.2.1.3. low course completion rate

3.9.2.1.4. learning experiences

3.9.2.1.5. Paths

3.9.2.1.6. online mentors

3.9.2.1.7. vs Lynda

3.9.2.2. professional career coach

3.9.2.2.1. What should I learn

3.9.2.2.2. evaluate my current jobs or career track

3.9.2.2.3. Professional online assessment

3.9.2.2.4. Interview coach

3.10. increase engagement

3.10.1. Conversation starters

3.10.2. spam is bad for recruitment

3.10.2.1. Spam Is Bad For Recruitment LinkedIn is not, in fact, a business network — individuals on LinkedIn represent themselves, not their businesses. And as LinkedIn’s content is mostly user-generated, the incentive is for the users to produce material that promotes themselves. This creates a conflict. Most people aren’t looking to change jobs all the time. Instead, they want to communicate and build relationships. However, because LinkedIn’s revenue streams and design restrict typical business forms of communication and facilitate paid ones, most interactions on the platform are low-frequency and one-directional in nature, such as recruitment offers and sales pitches. As a result, LinkedIn is now, at best, a business card holder. At worst, it’s a delivery service for spam. Indeed, LinkedIn’s weak MAU (monthly active user) figures show this, as only one-quarter of its members use the site every month. This low level of engagement has made the product less and less useful for recruiting. Top performers in some industries, like tech, try to avoid LinkedIn as they get bombarded by recruiters. With both recruiters and top talent not finding what they need on LinkedIn, real business interaction is carried out on other platforms. Spotting the best talent is actually far easier with tools like Talentbin, Stack Overflow, and Github, which aggregate or facilitate positive interactions and allow skilled individuals to display their work — showing why they’re good at what they do. Solutions like these, whose models are predicated on quality interaction, are changing the game for recruiters and top talent.

3.11. recruitment business

3.11.1. Open candidates feature

3.11.1.1. discreetly signal when you're looking for a job

3.11.1.2. , is always looking for ways of getting people to share more of their details and keep them up to date. This applies here, too. Once you turn on the feature that will privately let recruiters know you are looking for work, the company will give you an opportunity to revisit and update your own profile.

3.11.1.3. Open Candidates is possibly one of the most practical and helpful applications of some of LinkedIn’s technology

3.11.1.4. I’ve seen countless people note on their LinkedIn profiles that they do not, under any circumstances, want to get contacted by recruiters on there. The fact that people have had to put this on their profile pages is a sign of how annoying LinkedIn can be for some. If the Open Candidates feature gets used as it should, some of that spammy element could start to subside.

3.11.1.5. if you turn on Open Candidates, the “looking for new work” signal will only be beamed out to recruiters who are not in any way connected to the place where you currently work. That means that even if you are looking, you won’t jeapordize your current job in the process. You can then share your profile with that recruiter privately, too.

3.11.2. Next generation career pages

3.11.2.1. Company culture

3.11.2.2. Company value

3.11.2.2.1. Linkedin company life tab

3.11.2.3. add significantly morconversational testimonials and other social features to company’s recruitment sites, making them more about trying to convey a company’s culture rather than simply the jobs that are on offer at the moment.

4. potential issues

4.1. venturebeat: business model conflict

4.1.1. massive internet-scale social network

4.1.1.1. open platforms

4.1.1.2. third-party developers

4.1.2. enterprise software company

4.1.2.1. software sold to businesses that expect measurable ROI

4.1.3. LinkedIn is sharing less with developers

4.2. techcrunch: blocked in russia

4.2.1. localization issues

4.3. Facebook job opening features

4.3.1. many small companies post job openings

4.3.2. Untitled

4.4. Indeed/monster

4.5. events

4.5.1. Lynda.com's password leaks

4.5.1.1. 55000 users' passwords were in the breached database

4.6. for sales organization

4.6.1. if LinkedIn is to be a useful platform for sales organizations, it needs to focus more on the organisation, not just the individual. It must also utilise the vast amount of data that is not user generated and combine it with existing content to create a more complete picture of companies and their characteristics, vastly improving its ability to help sales and marketing teams.

4.7. protection about its API

4.7.1. the company should also end its protectionist policy with regard to its API. By not sharing its data with others, LinkedIn safeguards some of its revenues, but also restricts integration with business workflows – relegating the network to continue to be one focused on individuals rather than businesses.

5. open source projects

5.1. Apache Kafka

5.2. Apache Samza

5.3. Rest.li

5.4. Voldemort

6. Scaling

6.1. technical scaling

6.2. Engineering scaling

7. Company culture

7.1. It's who we are and what we aspire to be

7.1.1. From the nontechnical perspective, LinkedIn is a company which really cares about your professional career development. If I were left LinkedIn, you are at a much better place at your career than when you joined. They really care about your career development and do not see you as a tool or something like that.

7.2. vision

7.2.1. Create economic opportunity for every professional

7.2.1.1. What

7.2.1.1.1. find work

7.2.1.1.2. realize your dream job

7.2.1.1.3. be great at what you do

7.2.1.2. Why

7.2.1.2.1. 23 % Youth unemployment in the EU. 50% in Spain and Grace

7.2.1.2.2. 4M available jobs in the U.S. from U.S. Department of Labor

7.2.1.2.3. 250M Rural Chinese to transition to cities by 2025, reshaping economic landscape forever

7.2.1.3. Uniquely positioned to solve the problem

7.2.2. Economic graph

7.2.2.1. def

7.2.2.1.1. A digital mapping of the global economy

7.2.2.1.2. The economic graph is the core of what LinkedIn is.

7.2.2.1.3. Detailed reports from economic graph

7.2.2.2. Economic graph challenge

7.2.2.2.1. In October 2014, LinkedIn put out an open call for proposals asking for researchers, academics, and data-driven thinkers how they would use data from the LinkedIn Economic Graph to solve some of the challenging economic problems of our time

7.2.2.2.2. 2015 Graph challenge winners

7.2.2.2.3. Current economic graph research NYU

7.2.2.3. LinkedIn's data is unique

7.2.2.3.1. LinkedIn stores relationships between people, but also stores relationship between any economic activity

7.2.2.3.2. We have the immense amount of data, but we can only ask specific questions

7.2.2.3.3. Ask the questions you wanted

7.2.2.4. Data projects

7.2.2.4.1. Jobs

7.2.2.4.2. Feed

7.2.2.4.3. Distributed data systems

7.2.2.4.4. Experimentation

7.2.2.4.5. NLP

7.2.2.4.6. Data network and analytics

7.3. mission

7.3.1. Connect the world's professionals to make them more productive and successful

7.4. Transformation

7.4.1. of self

7.4.1.1. leave linkedIn a better professional than when you started

7.4.1.2. career

7.4.1.3. speaker series

7.4.1.3.1. making professionals more productive and successful

7.4.1.3.2. exposing our employees and members to inspiring ideas and innovative thinkers from the globe

7.4.1.4. Wellness

7.4.1.4.1. Thoughts, breathing, hydration, nutrition, movement and rest

7.4.2. of company

7.4.2.1. Enable linked to realize its full potential

7.4.2.2. women in tech

7.4.2.3. Diversity: employee resource groups

7.4.2.3.1. inclusion is a core foundation of linked in's culture and our mission. This can only be achieved through a workforce that reflects the rich diversity of our global member base

7.4.2.4. company all hands

7.4.2.4.1. bi-weekly sets the tone for open, honest and constructive communication

7.4.3. of world

7.4.3.1. Create economic opportunity for every member of the global workforce

7.4.3.1.1. economic graph

7.4.3.1.2. linkedIn for good

7.4.3.1.3. InDay

7.4.3.2. Our values

7.4.3.2.1. The operating principles we use to run the company on a daily basis.

7.4.3.2.2. Our members come first

7.4.3.2.3. Relationships matter

7.4.3.2.4. Be open, honest and constructive

7.4.3.2.5. Demand excellence

7.4.3.2.6. Take intelligent risks

7.4.3.2.7. Act like an owner

7.4.3.2.8. Integrity

7.4.3.2.9. Humor

7.4.3.2.10. Results

7.4.3.2.11. Collaboration

7.5. value to members

7.5.1. identity

7.5.1.1. the professional profile of record

7.5.1.2. collaborate with major MOOCs

7.5.1.2.1. Udacity

7.5.1.2.2. Pearson

7.5.1.2.3. Udemy

7.5.1.2.4. Pluralsight

7.5.2. networks

7.5.2.1. Connect all of the world's professionals

7.5.2.2. Localize in China

7.5.2.3. University profiles

7.5.2.3.1. Notable alumni

7.5.3. knowledge

7.5.3.1. the definitive professional publishing platform

7.5.3.2. Influencers program

7.5.3.2.1. 500 professional leaders

7.5.3.3. publish

7.5.4. connect professional with opportunities at massive scale

7.6. value to customers

7.6.1. Hire

7.6.1.1. Power half of all hires

7.6.1.2. help teams recruits passive candidates at massive scale

7.6.2. Marketing

7.6.2.1. The most effective way for marketers to engage professionals

7.6.2.2. Integrate content on a pay-based basis

7.6.2.3. 70% sponsored updates revenue from mobile

7.6.3. Sales

7.6.3.1. find

7.6.3.1.1. Selling an ERP solution

7.6.3.2. connect

7.6.3.3. engage

8. 450 million members

9. talented solutions $558/$861 million

10. Data Networks & Analytics

10.1. tools

10.1.1. Dali

10.1.2. Gobblin

10.1.2.1. ingest data at massive scale from a variety of sources to HDFS

10.1.2.2. new features - data lifecycle management tool

10.1.2.2.1. data management

10.1.2.2.2. dataset operators

10.1.2.2.3. dataset definitions

10.1.3. Pinot

10.1.3.1. a real-time analytics engine

10.1.3.2. products

10.1.3.2.1. flagship analytics products for new members

10.1.3.2.2. company follow analytics

10.1.3.2.3. internal analytics

10.1.3.2.4. jobs analytics

10.1.3.3. history

10.1.3.3.1. replace original systems like oracle and voldemort

10.1.3.4. challenges

10.1.3.4.1. low latency and high QPS OLAP queries with real-time ingestion

10.1.3.4.2. Support complex dimensions

10.1.3.4.3. Operational simplicity

10.1.4. UMP

10.1.5. XLNT

10.1.6. Wherehows

10.2. big data products

10.2.1. People you may know

10.2.2. Skill endorsements

10.2.3. Jobs you may be interested in

10.2.4. News feed updates

10.2.5. Untitled

10.3. stream processing hard problems

10.3.1. killing lambda

10.3.1.1. problems

10.3.1.1.1. duplicated dev effort in building near line and offline paths of processing pipeline

10.3.1.1.2. overhead of reprocessing

10.3.1.1.3. overhead of merging the results of the online and offline processing before saving

10.3.1.2. goals

10.3.1.2.1. making stream processing generate accurate results

10.3.1.2.2. Reprocessing

10.3.1.2.3. Ease of programmability and experimentation

10.3.2. data access

11. Life

11.1. onboarding

11.2. Year up program

11.3. LinkedIn day

11.3.1. Secret of happiness

11.3.2. Speaker series

11.3.2.1. bring economic graph to life

11.4. Hack days

11.5. Guest speakers

11.6. Data driven university

11.7. Bring in your parents day

11.7.1. Foster a culture that sets LinkedIn apart as a company and makes people proud to be a part of.

11.7.2. looking for a work-life blend

11.7.3. benefits

11.7.3.1. the positive impact the event had on both the employee and the parent

11.7.3.2. how parents became more emotionally invested in their children's employer

11.7.3.3. Participating in the event had reputational value for the business since parents were more likely to recommend products or services

11.8. women in tech program

11.9. Bi-Weekly company meeting

11.9.1. "Pay no attention to the stock"

11.9.1.1. this happens in public markets; we are the same company we were yesterday, with the same vision and the same team; we are well positioned against macro trends

11.10. Working environment

12. Acquisitions

12.1. Untitled

12.2. PointDrive

12.2.1. improves the way sales professionals engage with prospects and customers through the sharing of rich content

12.2.2. Allows sales professionals to package, personalize, and deliver polished and engaging sales content to their prospects and customers

12.2.3. Social selling

12.3. Run hop

12.3.1. Content strategy

12.4. Connectifier

12.4.1. linked talented solutions

13. Yearly review

13.1. 2015

13.1.1. scale infrastructure

13.1.1.1. 400 million LinkedIn members

13.1.1.2. handle 1.3 trillion messages per day

13.2. 2014 Company presentation

13.2.1. the definitive professional publishing platform

13.2.1.1. SlideShare

13.2.1.2. Groups

13.2.1.3. Pulse

13.2.1.4. Influencers

13.2.2. For customers

13.2.2.1. Hire

13.2.2.1.1. power half of all hires

13.2.2.1.2. Talent solutions

13.2.2.2. Market

13.2.2.2.1. The most effective way for marketers to engage professionals

13.2.2.3. Sell

13.2.2.3.1. The start of every sales opportunity

13.2.2.3.2. find

13.2.2.3.3. connect

13.2.2.3.4. engage

14. glassdoor cons

14.1. freedom to employees to change teams if it is not a good fit

14.2. Old technology and technical debt

14.3. slow down in growth

14.4. SFO vs South Bay

14.5. Extremely political

14.6. increase bureaucracy

14.7. Maintenance mode development

14.8. Everyone works long hours

14.9. grow a bit faster at a startup