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PURPOSE OF TV IDENTS by Mind Map: PURPOSE OF TV IDENTS
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PURPOSE OF TV IDENTS

Identity

logo

Ident's always include the tv channel logo or a simple that people can recognise easily and associate with the channel

Branding

Brand Loyalty - if we like the ident, we're more likely to carry on watching the channel.

Re-branding a tv channel to keep the audience engaged

The identity is important to capture the key audience for that channel whether it be teenagers with programs such as skins & misfits showing on E4 Or adults with documentaries.

BBC IDENTS

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You can see from the above that television idents are all about the brand of a certain channel, they often keep consistency - so people instantly recognise the channel - here you can see that they have used the circle throughout each ident. perhaps representing the world - the shape of the globe and that BBC is a diverse channel appealing to different cultures, religions and races. Also the

Marketing

Advertising certain programs

some tv channels use idents to advertise both a program and the channel it entertains and informs people., Sky one

Ident's are basically adverts marketing the program - winning the audience

To win audience

Inform people what programs up next and break up scheduling

Important

To give a channel an identity and stand out from other channels

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