PURPOSE OF TV IDENTS

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PURPOSE OF TV IDENTS by Mind Map: PURPOSE OF TV IDENTS

1. Identity

1.1. logo

1.1.1. Ident's always include the tv channel logo or a simple that people can recognise easily and associate with the channel

1.2. Branding

1.2.1. Brand Loyalty - if we like the ident, we're more likely to carry on watching the channel.

1.2.2. Re-branding a tv channel to keep the audience engaged

1.3. The identity is important to capture the key audience for that channel whether it be teenagers with programs such as skins & misfits showing on E4 Or adults with documentaries.

2. BBC IDENTS

2.1. New node

2.2. New node

2.3. New node

2.4. New node

2.5. You can see from the above that television idents are all about the brand of a certain channel, they often keep consistency - so people instantly recognise the channel - here you can see that they have used the circle throughout each ident. perhaps representing the world - the shape of the globe and that BBC is a diverse channel appealing to different cultures, religions and races. Also the

3. Marketing

3.1. Advertising certain programs

3.1.1. some tv channels use idents to advertise both a program and the channel it entertains and informs people.

3.1.1.1. Sky one

3.2. Ident's are basically adverts marketing the program - winning the audience

3.3. To win audience

3.3.1. Inform people what programs up next and break up scheduling

4. Important

4.1. To give a channel an identity and stand out from other channels

4.1.1. New node