User Engagement

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User Engagement by Mind Map: User Engagement

1. Buyers

1.1. 1. Acquisition

1.1.1. Strategy

1.1.2. Sources

1.1.3. Process

1.1.4. Requirements

1.1.5. Owners

1.2. 2. Application + Registration

1.2.1. a. Buyer Application a. Initiation Email invitation Walk-Up entry

1.2.2. b. Internal Application Review Vetting process User, Tax ID, and credit card validation Ready to buy approval User setup

1.2.3. c. Trust & Safety check

1.2.4. d. Approval Ready to buy criteria Go Live

1.2.5. c. Denial Support

1.3. 3. Buyer / Company Account Setup

1.3.1. Buyer Setup Process Buyer receives approval notice from TS Buyer logs-in and buys OR Buyer set up of company and additional business users Add people Add groups Add roles Add workflows Add filters? Add shared payment methods ans shipping addresses Add Tax Exemption Setup Punchout Setup Dashboard or shared reports

1.3.2. Requirements

1.3.3. Owners

1.3.4. Technical Onboarding

1.3.5. User Onboarding


2. Sellers

2.1. Supplier Acquisition Strategy

2.1.1. Experienced eCommerce Sellers Data Driven Advanced Integration Capabilities Tighter integration with Suppliers to fuel most up to date content Robust Product Catalog Networked in their Industry Ability to refer other top suppliers Generates WOM interest Builds industry adoption Topic of discussion at conferences & events Early Adopter Risk Tolerant Sounding Board Retail Principled (a CPV) Value / Pricing Assortment Inventory / Availability Highly Qualified Top tier certifications in their industry Ability to make best use of 'reputation apps' Qualified by Enterprise clients Fuel more robust profiles Developed Customer Acquisition Strategy Robust Marketers Co-Marketing: Typically looking for Press and Co-Marketing opportunities Visionary: Supports broader sales and marketing goals Supportive of Complex Buying Customers RFP Contract Terms & Negotiation High touch sales support Fuels Competition Encourages Fast Followers Risks Larger organizations Legal Team Scrutiny Content Low appetitie for competition

2.1.2. SMB & Services Can't keep up with technology Little Network Effect Less invested in product improvements Low data integrity More legal liabilities and risks

2.2. 1. Acquisition

2.2.1. a. Awareness Acquisition / Conversion Strategy Generate Leads CLEAR Call to Action Selling Seller Pitch Public Destinations Pitch Deck for Supplier Calls Re-Occuring Webinars Risks Low Conversion Challenging to keep up with documentation

2.2.2. b. Consideration Consideration Collateral Tip Sheets Integration Checklist Pitch Collateral Whitepaper / Case Study Press Releases

2.2.3. c. Decision Contract acknowledgemeent

2.2.4. d. Retention Referral Program Subscriptions

2.3. 2. Application

2.3.1. a. Seller Application Process Create online application experience Establish backend processing tools or offline processes for review Define review process Requirements Landing Page Data ingestion tools

2.3.2. b. Internal application review Evaluation process Success criteria Decision Makers

2.3.3. c. Trust & Safety check Screening Process Tradeshift Marketplace standards validation KYC Screening Success criteria Owners / Decision Makers

2.3.4. d. Approval Process Final approver review Send invitation email Success criteria Owner / Decision Maker

2.3.5. e. Denial Process Send denial notice Define support route for responses

2.4. 3. Onboarding

2.4.1. Initiate + Enable TS Setup Process TS sends 'ready to onboard' notice TS sends invite for Integration / Onboarding discussion TS provides support until go-live while AM's follow up on pushing process forward Seller Setup Process Account Settings Shipping Settings Tax Settings Data Feed Settings Membership Settings Catalog upload of 100 test items and inventory Order Testing Seller signals Ready to Go Live Tradeshift final review Requirements Technical support Documentation Pipeline Management

2.4.2. Owners

2.5. 4. Launch / Go Live

2.5.1. a. Pre-Launch Evaluation Success Criteria

2.5.2. b. Go-Live / Account Activation

2.5.3. c. Handoff to category management