Web Workflow for New Sites (at a High Level)

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Web Workflow for New Sites (at a High Level) by Mind Map: Web Workflow for New Sites (at a High Level)

1. Inception

1.1. Goal: Get everyone on the about what it is we're trying to accomplish

1.2. Exercises from Project Management Samurai

2. Audience Research and competitive analysis

2.1. Goal: Learn about the people we are trying to reach and who we'll be competing for their attention with

3. Message Development

3.1. Goal: Get our messaging down

4. Product Requirements Gathering

4.1. goals

4.1.1. Generate user stories to figure out how we're going to connect our messages to our audience

4.1.2. Prioritize and estimate these stories

5. Content Strategy

5.1. Goal: Figure out what content needs to be developed and which channels it's going out over

6. Keyword Reserach

6.1. Figure out what our audience searches for so we know how to write and label our content

6.2. Now folded into content strategy

7. User Experience Design

7.1. Goals

7.1.1. Figure out how the site will function in terms of navigation, content types, and basic layout

8. Visual Design

8.1. Goal: Figure out how the stuff figured out in UXD is going to look and an overall look-and-feel for the campaign

9. Community and Outreach Strategy

9.1. Goal: Combine content resources and keyword research to figure out how we're going to get people to the site and keep them engaged. This is where we figure out all the off-site channels and any community stuff we want on the site

10. Production

10.1. Goal: Create the stuff we'll use! Production is an iterative process where we repeat several of the steps above for the stories gathered in the requirements phase

10.2. What does production look like

10.2.1. Iterative Software development

10.2.1.1. Take what was created in User Experience design and visual design and convert it to working application code

10.2.2. Iterative prototyping

10.2.2.1. Staying a step ahead of development, prototype the next parts of the project and test them with real user

10.2.3. Iterative design

10.2.3.1. As user experience deliverables are tested and confirmed, style them to be coherent with the overall look and feel of the campaign

10.2.4. Copywriting

10.2.4.1. Working from the content strategy, any copy associated with the current feature is created, tested, and edited

10.2.5. Governance and Content Maint

10.2.5.1. As we move from new copy to reviewing and maintaining the existing copy

10.2.6. Acceptance Testing

10.2.6.1. We'll show you what's been done in an iteration, you'll say whether it's what you expected, and we'll deploy it

11. Deployment

11.1. Once enough code and copy has been accepted, we'll deploy your site. This means the world can see it

11.2. Outreach starts in earnest around deployment to drive traffic to the site

12. Analysis

12.1. Goal: Figure out how the things we've deployed are working and where to go next

13. Repeat

13.1. As we get data from analysis on the performance of existing features, we'll work together to determine whether budget is best put toward backlogged features or refining already deployed functionality, which means a return step 8 to production

14. Meta

14.1. Format for Document version

14.1.1. Overview

14.1.1.1. What do we do in this step?

14.1.2. Why we do this

14.1.3. Phase and orientation in process

14.1.4. What's next

14.1.5. What's before

14.1.6. What's through

14.1.7. Who is involved

14.1.8. What are the deliverables

14.2. Overall goals

14.2.1. Produce high quality work quickly and inexpensively

14.2.1.1. By high quality work, we mean work that accomplishes your actual goals by connecting visitors with your messages and goal-actions

14.2.2. Keep change cheap

14.2.2.1. Change is a fact in any development project; our goal is to work as the lowest possible fidelity to keep change cheap

14.2.3. Keep everyone's eyes on the prize

14.2.3.1. From the outset, we focus on what we about the world we're trying to change

14.2.4. Fail faster

14.2.4.1. Great companies fail faster and pivot; if you expect to get everything right the first time, you are setting yourself up for overall failure

14.2.4.2. Our approach constantly tests our work product and pivots our tactics to ensure that we're always learning and improving

14.2.5. Effectively uses your budget

14.2.5.1. Once we have our strategy down, we build as little as possible at a time and keep our work constantly production ready; this means that we're always working on the most important parts of your site at any given time

14.2.6. Test everything

14.2.6.1. At each stage, we work to setup conditions to verify that our work has been effective

14.2.7. Drive the process with repeatable deliverables

14.2.7.1. For us internally, the goal here is to have repeatable, templated deliverables that we can estimate well and produce with a minimum of fuss; that makes this a product

14.2.8. Scalability

14.2.8.1. This is a full menu of services. Depending on budget and goals, we may elide steps

14.3. Weaknesses

14.3.1. Requires an involved client

14.3.1.1. This is an iterative approach; that means we're going to be showing you progress at a quick clip, but it also means pretty frequent reviews and pretty heavy involvement. If you can't be involved, we may need to set our sights lower

14.3.2. Occurs in the real world

14.3.2.1. The approach depends on being able to know about our audience and even get ahold of some of it at several stages. This means we can't just go off in a vacuum and produce something brilliant; we're going to need to recruit real people and test our ideas

14.3.3. Is unashamedly iterative

14.3.3.1. We will always produce our best work; however, we know that we'll improve with time and won't get things right the first time. You have to be comfortable learning and testing constantly; if you expect a soothsayer, you may need to find someone else to work with

14.3.4. Feels complicated

14.3.4.1. Because we're strategic, there are a lot of steps here! That makes the whole thing feel a lot more complicated than "a comp of the homepage and a website in two weeks." Our goal is to keep you working strategically; if you just want to do stuff and worry about whether it works later, this won't work for you