Saavn Digital Marketing Plan

1. Objective

1.1. 1. Establish presence of multiple genres of music

1.2. 2. Onboard new users across the millennial fans

2. Core Audience

2.1. 1. Category Lovers

2.2. 2. Genre Lovers

2.3. 3. Artist Lovers

2.4. 4. Application Lovers

3. Platform Breakup

3.1. 1. Facebook: The Mass

3.2. 2. Instagram: The Class

3.3. 3. Youtube: Digital Television

3.4. 4. Twitter: Consumer Redressal

4. Content

4.1. 1. #MC140- Twitter to be curated by fans

4.2. 2. Gang Sign Emojis

4.3. 3. 360 Photos for artist backgrounds/history of hip hop

4.4. 4. History Of Hip Hop IG mural

4.5. 5. Hiphop Bitmojis

4.6. 6. ORM with hiphop GIFS

4.7. 7. Contextual FB Carousels linked to application plays

4.8. 8. Newsfeed Smart Apps based content

4.9. 9. Rap Battles Via Visuals

4.10. 10. Hip Hop Slang Dictionary

4.11. 11. Artist Of The Week

4.12. 12. Dubsmash Bar Challenge

4.13. 13. Rap Battle With Badshah

5. Big Ticket Ideas

5.1. 1. The Ghostwriter Challenge

5.2. 2. The Hunt For India's Hip Hop Prodigy

5.3. 3. #LikeABaller- A week long experience in the kicks of rappers and artists

5.4. 4. The Hip Hop Pop Up

6. Influencer Strategy

6.1. 1. #SoGone Challenge

6.2. 2. The Hip Hop Revolution Kit

6.3. 3. #ThugLifeThursdays Activation