Dream World

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Dream World by Mind Map: Dream World

1. Setting the Standard: A Study of the Walt Disney Resort Service Model

2. Research Objective

2.1. 1. To find out the motivation factor that influences Thai customer to go to Dream World

2.2. 2. To investigate the level of Thai customer satisfaction in Dream World

2.3. 3. To suggest improvements to the Dream World services

3. General Motivations (Did you find any specific motivation for Theme Parks?)

3.1. fun

3.2. relax

3.3. spending time

3.3.1. friends

3.3.2. family

3.3.3. couple

4. Theme Parks

4.1. Customer

4.1.1. Thai Customer

4.1.1.1. Bangkok

4.1.1.2. Outside Bangkok

4.1.2. Age

4.1.2.1. 0-10

4.1.2.2. 11-15

4.1.2.3. 16-20

4.1.2.4. 21-25

4.1.2.5. 26-30

4.1.2.6. 31-35

4.1.2.7. 36-40

4.1.2.8. 41-50

4.1.2.9. 50+

4.1.3. Education

4.1.3.1. High School

4.1.3.2. Bacherlor Degree

4.1.3.3. Master Degree

4.1.3.4. PhD

4.1.4. Income

4.1.5. Gender

4.1.5.1. Male

4.1.5.2. Female

4.1.6. Work

4.1.7. Marital Status

4.1.7.1. Single

4.1.7.2. Married/Partner

4.1.7.3. Divorced

4.1.7.4. Widowed

4.1.8. Travelling with

4.1.8.1. Friends

4.1.8.2. School

4.1.8.3. Family

4.2. Wonderland Theme

4.3. How to travel there

4.3.1. Private car

4.3.2. Van

4.3.3. Bus

4.3.4. Taxi

4.3.5. BTS/MRT

5. Literature Review

5.1. 1. Historical overview of theme park and its services

5.1.1. A Research Review on Theme Park

5.1.2. Setting the Standard: A Study of the Walt Disney Resort Service Model

5.1.3. THEME PARK – THE MAIN CONCEPT OF TOURISM INDUSTRY DEVELOPMENT

5.1.4. Theme park tourism and management strategy

5.1.5. Assessment of amusement park attributes in Bangkok

5.2. 2. Travel Motivation to theme park

5.2.1. GLOBALISATION OF COMMERCIAL THEME PARKS Case: the Walt Disney Company

5.2.2. Tourism Information and Pleasure Motivation

5.2.3. Visitor to a theme park- Motive&Satisfaction : The case of Janfusan, Taiwan

5.2.4. Why people travel to exotic places

5.3. 3. Typology of customer going to theme park

5.3.1. The Role Of Theme Parks As A Leisure Activity For Local Communities

5.3.2. GLOBALISATION OF COMMERCIAL THEME PARKS Case: the Walt Disney Company

5.4. 4. Customer Level Satisfaction

5.4.1. The Preferred Theme Park

5.4.2. The Overall theme park experience: A visitor satisfaction tracking experience

5.4.3. Visitor to a theme park- Motive&Satisfaction : The case of Janfusan, Taiwan

5.5. 5. Customer loyalty or repeated customer

5.5.1. HOW TO SAY SORRY: INCREASING REVISIT INTENTION THROUGH EFFECTIVE SERVICE RECOVERY IN THEME PARKS

5.5.2. The Overall theme park experience: A visitor satisfaction tracking experinece

6. Introduction

6.1. What is Dream World?

6.1.1. A theme park opened since 12 November 1993

6.1.2. Located at km.7 of Rangsit-Ongkharak Road

6.1.3. Different zones

6.1.3.1. Dream World Plaza

6.1.3.2. Dream Garden

6.1.3.3. Fantasy Land

6.1.3.4. Adventure Land

6.1.4. Elements

6.1.4.1. Rides

6.1.4.2. Shows

6.1.4.3. Restaurants

6.1.4.4. Retail Shops

6.1.4.5. Others

6.1.4.5.1. Information Desk

6.1.4.5.2. First aid station

6.1.4.5.3. Restroom

6.1.4.5.4. Prayer room

6.1.4.5.5. Parking Area

6.2. Sub-topics (Literature reviews)

6.3. Customer satisfaction

6.4. How it relates to THM?

6.5. What new is it?

7. Theoretical Framework MOTIVATION

7.1. Pearce and Dermott's leisure ladder

7.1.1. Five levels of theme park visitation

7.1.1.1. 5. Fulfillment

7.1.1.2. 4. Self-esteem and development

7.1.1.3. 3. Relationship

7.1.1.4. 2. Stimulation

7.1.1.5. 1. Relaxation

7.1.2. READING: Strategic theming in theme park marketing

7.2. Pull and Push factors

7.2.1. Push factors

7.2.1.1. Psychological or social motives

7.2.1.2. motional states

7.2.1.3. E.g. Relieving stress, escaping from the routine, physical relaxing, having fun, increasing knowledge

7.2.2. Pull factors

7.2.2.1. Tourism destinations

7.2.2.2. Determine Perceptions

7.2.2.3. E.g. Landscape, natural environment, relaxing atmosphere, accessibility, standard of living, facilities, security

7.2.3. Reading: Why people travel to exotic places

8. THEORETICAL FRAMEWORK SATISFACTION

8.1. Expectancy Disconfirmation Theory (Oliver,1980) (EDT)

8.1.1. perceptions

8.1.2. customer expectations

8.2. SERVQUAL

8.2.1. Theory on how to eliminate the gap when providing service

8.2.2. The theory talking about the concept of service quality and has demonstrated the model of service quality gaps.

8.2.3. Prospect Theory and servqual

8.2.4. Theory

8.2.4.1. SERVQUAL as an effective approach has been studied and its role in the analysis of the difference between

9. Research Question

9.1. 1. What is the motivation of Thai customer going to Dream World?

9.2. 2. What is the level of satisfaction of Thai customer at Dream World?

9.3. 3. What are the factors for repeated customer to come back?