1.1. Cooperation: An advertising representative can offer a campaign in a variety of formats. Cooperate with other companies to increase profits in terms of capital, as well as competition in others.
2. COMPETENT MODELS: the journalistic ideal
2.1. Journalists of this century will need a flexible mindset and the ability to adapt to change. Flexibility for success and survival.
3. WHAT IS DRIVING CONVERGENCE?
3.1. The main factor driving convergence is the changing attitudes and lifestyles of news consumers
3.2. Market fragmentation
4. WHAT IT IS? Owning TV, radio and newspapers in a single market is a way to reduce costs, increase efficiency and provide better quality news in times of duress.
4.1. 1. Tactical convergence: partnerships in the media. Synergy. Exchanging content between print and television.
4.2. 2. Information-convergence: media companies require reporters to be multi-queued. "Inspector Gadget"
4.3. 3. Narrative convergence: tell the story in the most appropriate way and in the best way of agreeing its content
5. CONVERGENCE BARRIERS
5.1. Legislation prohibiting a company from having a daily newspaper and a television channel in the same market
5.2. Concern of the union for the future of the members
