social interaction

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social interaction by Mind Map: social interaction

1. CROWDSOURCING

1.1. How it works:

1.1.1. 1.Fast and accurate

1.1.2. 2.Wide variety of task

1.1.3. 3.Markteting:

1.1.3.1. e.g1 Naming Force:

1.1.3.1.1. Crowd and submit name suggestion.

1.1.3.2. e.g.2 Discuess:

1.1.3.2.1. Asking struff and share opinions.

1.1.4. 3.Technology:

1.1.4.1. e.g Innocentive:

1.1.4.1.1. marketplace for problems and solutions.

1.1.5. 4.Media:

1.1.5.1. e.g Opfile:

1.1.5.1.1. Ask and assign suggestions from readers.

1.2. benifits:

1.2.1. 1. reduce price

2. Advantage of social IS

2.1. Benefits to Customers:

2.1.1. Faster complaint responses

2.1.2. Help each other

2.1.3. Expectation met faster

2.1.4. Easily communicate each other

2.2. Benefits to Business

2.2.1. Test new products

2.2.2. Learn about customers

2.2.3. Identify problems

2.2.4. Learn about customer's experiences via feedback

2.2.5. Increase sales on social network sites

2.2.6. increased loyalty and advocacy

2.3. Benefits to Businesses continued

2.3.1. better marketing campaign

2.3.2. low-cost user generated content

2.3.3. better decisions can be made

2.3.4. Free advertising through viral marketing

2.3.5. Identify influential brand advocates and reward them

3. Using social INFORMATION SYSTEM for competitive advantage

3.1. cost leadership

3.1.1. lower the cost to attract public attention

3.2. differentiation stragtegy

3.2.1. provide different products than from rivals companies

3.3. Customer Orientation strategy

3.3.1. treat customer in best way

3.4. operational effectiveness strategy

3.4.1. improve business procedures

3.5. INNIVATION STRATEGY

3.5.1. Develop New ways

3.6. VALUE ACTIVITIES

3.7. LOWER COST

3.8. REDUCE INVESTMENT

3.9. Marketing and Advertising

3.10. IMPROVE QUALITY

3.11. SPECIFIC MARKET SEGMENT

4. KNOWLEDGE MANAGEMENT SYSTEMS

4.1. Creating value from information

4.2. It involves many fields

4.2.1. artificial intelligence

4.2.2. expert systems

4.2.3. knowledge discovery in large data sets

4.2.4. learning organisations

4.2.5. documentation and metadata

4.2.6. currently socialised KM

4.3. early KM

4.3.1. top down

4.4. “Socialised” KM

5. image sadaf dont delete

6. disadvantages of social si

6.1. security issues

6.2. Facilitates Laziness.

6.3. implementation expensive

6.3.1. more staff

6.3.2. need access to more system

6.4. Faulty Products

6.4.1. Duplication

6.5. security issue