Cash Me Inside
by Sabrina Vargas
1. Publicity
1.1. Virtual and IRL ad campaign that directly targets teens -- primary focus on online publicity
2. Course of Action
2.1. Begin local, branch out as necessary, national, international
3. Products
3.1. Emphasis on affordability and accessibility
4. Prices
4.1. As cheap as possible while maintaining reasonable profit
5. Clothing origination
5.1. support of local/national manufacturers to avoid middlemen and keep interactions direct
6. Approximate Starting Money: around $5,000-$10,000
6.1. Used to hire workers and pay for the clothes.
7. Teenagers
7.1. They will be able to buy high quality, but affordable clothes at the store.
8. Online
8.1. Although most orders will take place online, the main headquarters will be in
9. Needs: Secretary, web designer, advertising director, social media director, lawyer, employees
