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Reebok changes your workout from fitness to fun by Mind Map: Reebok changes your workout from fitness to fun
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Reebok changes your workout from fitness to fun

Introduce (Brand Awareness)

Build upon FW08 empathy with the media partnerships, from advertorials to micro-site builds

Drive attention to Reebok's POV, with key media partnerships, social networking groups

Connect (Brand connection)

Develop "bootcamp" style information packs through media partnerships

Share trainer experiences with key advertorials, social networks, media outlets

Participate (Brand experience)

Motivate women to trial the workouts with incentives (BTL)

Motivate women to experience the product and online store

Seed ad-hoc versions of the CdS training program

Share (Brand preference/advocacy)

Encourage women to "share" their experience online (Social Networks, .com site, etc)

Develop support networks that are open to all women

Build female advocates (non-trainer/celebrity assets) across the markets

Share Globally experiences to build upon a network that Reebok can leverage off