1. Advertising
1.1. Day 19 - Create Ad Campaign
1.1.1. Ad Platforms
1.1.1.1. Zillow Ads
1.1.1.2. Trulia Ads
1.1.1.3. Craigslist
1.1.1.4. Facebook Ads
1.1.2. Research Traffic
1.1.3. Create Ads
1.1.3.1. Banner
1.1.3.2. Text
1.1.3.3. Image Ad
1.2. Day 20 - Advertise on Facebook
1.2.1. Grab Your Facebook Ads Guide Here
1.2.2. Set Up a Facebook Ads Account
1.2.3. Upload Custom Audiences
1.2.3.1. Email Lists
1.2.3.2. Phone Lists
1.2.3.3. Facebook ID Lists
1.2.4. Create Landing Page Tab
1.2.4.1. Free Report Tab
1.2.5. Add Email Capture to Tab
1.2.6. Promote a Post
1.2.7. Run an Ad Campaign targeted at your local market
1.2.7.1. Use the Power Editor
1.2.7.2. Upload Your Email Lists
1.2.7.3. Use Demographics Tool
1.3. Day 21 - Advertise on Craigslist
1.3.1. Grab Your Craigslist for Real Estate Guide Here!
1.3.2. Set Up a Craigslist Account
1.3.3. Research Competitor Ads
1.3.4. Copy and Customize Competitor Ads
1.3.5. Integrate with an IVR System
1.3.6. Run Craigslist Ads
1.3.6.1. Run Buyer ad
1.3.6.2. Run Seller Ad
1.3.6.3. Run Investor Ad
1.3.6.4. Run Foreclosure Ad
1.4. Day 22 - Advertise on Zillow
1.4.1. Grab Your Zillow for Real Estate Guide Here!
1.4.2. Set Up a Zillow Account
1.4.3. Check for availability in your area
1.4.3.1. www.RossHair.com/zillow
1.4.4. Use the free Zillow Marketing Tools
1.4.5. Claim Your Listings
1.4.6. Create a Zillow Ad
1.5. Day 23 - Advertise on Trulia
1.5.1. Grab Your Trulia for Real Estate Guide Here!
1.5.2. Set Up a Trulia Account
1.5.3. Check for availability in your area
1.5.4. Use the free Trulia Marketing Tools
1.5.5. Focus on Mobile Ads
1.5.6. Create a Trulia Mobile Ad
2. Video Marketing
2.1. Day 24 - Video Marketing Plan
2.1.1. Grab the Video Studio Checklist Here!
2.1.2. Equipment
2.1.2.1. Camera
2.1.2.1.1. iPhone
2.1.2.2. Lighting
2.1.2.3. Audio
2.1.2.4. Background
2.1.3. Software
2.1.3.1. Editing
2.1.3.1.1. iMovie
2.1.3.2. Non Live Filming
2.1.3.2.1. Camtasia
2.1.3.2.2. Video Maker FX
2.1.4. Accessories
2.1.5. Video Equipment Providers
2.1.5.1. Amazon
2.1.5.2. HDHat.com
2.2. Day 25 - DIY Video Studio
2.2.1. Grab Your Video for Real Estate Guide Here!
2.2.2. Grab Your Video Content Calendar Here!
2.2.3. Grab Your Video Storyboard Here!
2.2.4. Create a Content Calendar
2.2.5. Create a Video Storyboard
2.2.6. Shoot Video
2.2.6.1. iPhone
2.2.7. Edit Video
2.2.7.1. Add Photos and Slides
2.2.7.2. Add Music
2.2.8. Add Logo Intro
2.2.8.1. www.Fiverr.com
2.2.8.2. www.RossHair.com/VideoFX
2.3. Day 26 - Shoot Videos
2.3.1. 10 Step Optimization Plan
2.3.2. Set Up Your YouTube Channel
2.3.3. Untitled
2.4. Day 27 - Optimize Your Videos
2.4.1. Open a You Tube Account
2.4.2. Open a Facebook Account
2.4.3. Open a Vine Account
2.4.4. Upload Video
2.4.5. Add Video SEO
2.4.6. Add Overlays and Calls to Action
2.4.7. Syndicate Video Posting
2.4.7.1. www.TubeMogul.com
2.4.7.2. www.Onlywire.com
2.5. Day 28 - Publish and Promote Video
2.5.1. Grab Your Mobile for Real Estate Guide Here!
2.5.2. Open an IVR Account
2.5.3. Get a Tool Free Number
2.5.4. Equipment
2.5.5. Apps
2.5.6. Accessories
2.5.7. Mobile Ad Platforms
2.5.7.1. Trulia
2.5.7.2. Zillow
2.5.7.3. Facebook
2.5.8. SMS
2.5.8.1. CallLoop
3. Mobile Marketing
3.1. Day 29 - Mobile Marketing
3.1.1. Open a Document Storage Account
3.1.1.1. Google Drive
3.1.1.1.1. https://drive.google.com
3.1.1.2. www.DropBox.com
3.1.1.3. www.Evernote.com
3.1.1.4. www.iCloud.com
3.1.2. Get a Document Scanner
3.1.2.1. Fujitsu Scan Snap
3.1.2.2. iPhone Genius Scan
3.1.3. Get an Electronic Signature
3.1.3.1. www.Docusign.com
3.1.3.2. www.Dotloop.com
3.1.3.3. www.Cartavi.com
3.1.4. Use Free Google Tools
3.1.4.1. Google Drive
3.1.4.1.1. https://drive.google.com
3.1.4.2. www.Gmail.com
3.1.4.3. Google Calendar
3.1.4.3.1. https://google.com/calendar
3.1.4.4. Voice
3.1.4.4.1. https://google.com/voice
4. Mobile Agent
4.1. Day 30 - Mobile Agent
4.1.1. Grab the Presentation Templates Here!
4.1.2. Pre-Listing Presentation
4.1.3. Listing Presentation
4.1.4. Buyer Presentation
4.1.5. Convert Presentations into Videos
4.1.5.1. Add Logo Intro
4.1.5.1.1. www.Fiverr.com
4.1.5.2. Add Custom Animation Slides from Video FX
4.1.5.2.1. www.RossHair.com/VideoFX
4.1.6. Use REMCamp Graphics Library
5. Marketing Funnels
5.1. BONUS DAY - Marketing Funnels
5.1.1. Complete the 300 Point Integration Checklist
5.1.2. Build Channel Specific Marketing Funnels
5.1.2.1. Email Funnel
5.1.2.2. SMS Funnel
5.1.2.3. IVR Funnel
5.1.2.4. Email Funnel
5.1.2.5. Craigslist Funnel
5.1.2.6. Zillow Funnel
5.1.2.7. Trulia Funnel
5.1.2.8. Facebook Ads Funnel
5.1.2.8.1. Promoted Posts Ad
5.1.2.8.2. Page Likes Ad
5.1.2.8.3. Website Traffic Ad
5.1.2.9. Landing Page Funnel
5.1.2.10. Video landing Page Funnel
5.1.2.11. IDX Funnel
6. Planning
6.1. Day 1 - Business Plan
6.1.1. Grab Your Business Plan Here
6.1.2. Strategic Planning
6.1.2.1. Passion
6.1.2.2. Policy
6.1.2.3. Perfection
6.1.2.4. Pipeline
6.1.2.5. Pre-eminence
6.1.3. SWOT Analysis
6.1.3.1. Strengths
6.1.3.2. Weaknesses
6.1.3.3. Opportunities
6.1.3.4. Threats
6.1.4. Business Structure
6.1.4.1. Business
6.1.4.1.1. Business Structure
6.1.4.1.2. Affiliation
6.1.4.2. Tax
6.1.4.2.1. Pass through tax structure like a LLC
6.1.4.2.2. Avoid double taxation
6.1.5. Education
6.1.5.1. CE Credits
6.1.5.2. Specialize
6.1.5.2.1. Become a niche expert
6.1.6. Client Demographics
6.1.6.1. Know your clients - precisely
6.1.6.2. Read the Client Demographics section in the Marketing Plan
6.1.7. Product Demographic
6.1.7.1. Define Your Product Demographic
6.1.7.2. What's Your Specialization?
6.1.7.2.1. Client Type
6.1.7.2.2. Housing Type
6.1.7.2.3. Market Type
6.1.8. Core Values
6.1.8.1. How you want to be perceived in the market
6.1.8.2. Your Mission Statement
6.1.8.2.1. Write out your mission statement
6.1.8.3. Your Brand Statement
6.1.8.3.1. Write out your brand statement
6.1.9. Your USP
6.1.9.1. Why clients should work with you and not a competitor
6.1.9.1.1. I will buy, sell or rent your home
6.1.9.1.2. I will do so quickly and painlessly
6.1.9.1.3. I will do so at the best price
6.1.10. Previous Year Business Review
6.1.10.1. Source of business
6.1.10.2. Complete the Closed Sale Worksheet
6.1.11. Your Goals
6.1.11.1. Quarterly
6.1.11.1.1. Focus on actions
6.1.11.1.2. Set Number Targets
6.1.11.2. Annual
6.1.11.2.1. Focus on numbers
6.1.11.3. 5 Year
6.1.11.3.1. Focus on numbers
6.1.12. Commit to Review
6.1.12.1. Set review date every quarter
6.1.13. Resources
6.1.13.1. Hurdle on Business Planning
6.1.13.2. Trulia Power Agent Business Plan
6.2. Day 2 - Marketing Plan
6.2.1. Grab your Marketing Plan Here
6.2.2. 2013 Marketing Plan Review
6.2.3. 3 Key Goals
6.2.4. 3 Key Channels
6.2.5. 3 Key Trends
6.2.6. 3 Key Opportunities
6.2.7. Set Your Budget
6.2.8. Marketing Tools
6.2.9. Marketing Material
6.2.10. Lead Generation
6.2.11. Lead Conversion
6.3. Day 3 - Technology Plan
6.3.1. Grab your Technology Plan Here
6.3.2. 2013 Technology Plan Review
6.3.3. Productivity Tools
6.3.4. Communication Tools
6.3.5. Branding Tools
6.3.6. Marketing Tools
6.3.7. Paperless Tools
6.3.8. Transaction Management Tools
6.3.9. CRM Tools
6.3.10. Video Tools
6.3.11. Mobile Tools
6.4. Day 4 - Branding Plan
6.4.1. Grab Your Branding Manual Here
6.4.2. 2013 Brand Review
6.4.3. Your Brand Perception
6.4.3.1. Determine how you want your brand to be perceived - and live it
6.4.4. Create a Brand Checklist
6.4.4.1. Name
6.4.4.2. Logo
6.4.4.3. Profiles
6.4.4.4. Marketing Material
6.4.4.4.1. Website
6.4.4.4.2. Stationery
6.4.4.4.3. Email Signature
6.4.4.4.4. Email Header
6.4.4.4.5. Yard Sign
6.4.4.4.6. Sign Rider
6.4.4.4.7. Brochure
6.4.4.4.8. Newsletter
6.4.4.4.9. Presentations
7. Assets
7.1. Day 5 - Graphics
7.1.1. Grab Your Graphics Template Here
7.1.2. Buy Graphics
7.1.2.1. Stock Images
7.1.2.1.1. Fotolia
7.1.3. Hire a Graphic Designer
7.1.3.1. Fiverr
7.1.4. Create Your Own Graphics
7.1.4.1. Boxshot King
7.1.4.2. PowerPoint Method
7.1.5. Create a Graphic Library
7.2. Day 6 - Domains
7.2.1. Grab the Domain Spreadsheet Here
7.2.2. Create a domain strategy for you and your local area
7.2.3. Use a Keyword Tool
7.2.3.1. Google Adwords
7.2.3.2. UberSuggest.org
7.2.3.3. FreshKey.com - $49
7.2.4. Buy Domains
7.2.4.1. Get Your Own Name
7.2.4.2. Get Local Area Names
7.2.5. Domain Registrars
7.2.5.1. GoDaddy
7.2.5.1.1. Google for Coupons
7.2.5.2. Name Cheap
7.2.6. Mask Domains
7.3. Day 12 - Write Reports
7.3.1. Report List
7.3.1.1. 10 Best Things to do Report
7.3.1.2. What's My Home Worth Report
7.3.1.3. Real Estate Report
7.3.1.4. Neighborhood Report
7.3.1.5. School Report
7.3.2. Add Report Covers
7.3.3. Host Reports on Document Storage
7.3.4. Add Web Form To Download Report
7.3.5. Add Autoresponder Series
8. Websites
8.1. Day 7 - Website
8.1.1. Company Website
8.1.1.1. Set Up
8.1.1.1.1. Build Your One Company Website
8.1.1.1.2. Makeover Your Piece of the Company Website
8.1.1.2. Website Index
8.1.1.2.1. Home
8.1.1.2.2. About
8.1.1.2.3. IDX Search
8.1.1.2.4. Listings
8.1.1.2.5. Neighborhoods
8.1.1.2.6. Contact
8.1.1.3. Lead Capture
8.1.1.3.1. What's My Home Worth?
8.1.1.3.2. Contact Form
8.1.1.3.3. Visible Tel #
8.1.1.3.4. Social Icons
8.1.1.4. Reports
8.1.1.4.1. Media
8.1.1.5. Graphics
8.1.1.6. Providers
8.2. Day 8 - Hyper Local Blog
8.2.1. Grab Your Blogging Manual Here
8.2.2. Grab Your Blog Customization Template Here
8.2.3. Set Up a Hyper Local Blog
8.2.3.1. Choose from the following Providers
8.2.3.1.1. WordPress.org
8.2.3.1.2. www.Placester.com
8.2.3.1.3. www.ZillowPress.com
8.2.3.1.4. www.REMCamp.net
8.2.4. Customize Blog Theme
8.2.4.1. Categories
8.2.4.2. Slideshow
8.2.5. Customize Settings
8.2.5.1. Name
8.2.5.2. Tag Line
8.2.5.3. Permalinks
8.2.6. Customize Pages
8.2.6.1. About Page
8.2.7. Customize Plugins
8.2.8. Customize Widgets
8.2.9. Add Contact Form
8.2.10. Add Social Media
8.2.11. Customize Graphics
8.2.11.1. Header
8.2.11.2. Banners
8.2.11.3. Ads
8.2.11.4. Report Covers
8.2.11.4.1. 10 Best Things
8.2.11.4.2. 365 Things to Do
8.2.11.4.3. Real Estate Market Report
8.2.11.4.4. Home Value Report
8.2.11.4.5. Neighborhood Report
8.2.11.4.6. School Report
8.2.11.5. Guide Covers
8.2.11.5.1. Buyers Guide
8.2.11.5.2. Sellers Guide
8.2.11.6. Calls to Action
8.3. Day 9 - Add Real Estate Search
8.3.1. IDX Notes
8.3.1.1. IDX has become a commodity with similar features and pricing
8.3.1.2. Movement towards IDX, Theme and Lead Generation systems
8.3.2. Select IDX Provider
8.3.2.1. Free
8.3.2.1.1. www.RealBird.com
8.3.2.1.2. www.Zillow.com
8.3.2.2. Paid
8.3.2.2.1. www.Placester.com
8.3.2.2.2. www.realgeeks.com
8.3.2.2.3. Kunversion.com
8.3.2.2.4. IDXBroker.com
8.3.2.2.5. www.IDXPro.com
8.3.2.2.6. www.dsidxpress.com
8.3.3. Key Features
8.3.3.1. Registration Gateway
8.3.3.2. Save Searches / Favorite Homes
8.3.3.3. Set Up Automated Alerts
8.3.3.4. CRM
8.3.3.4.1. Lead Tracking
8.3.3.4.2. Lead Distribution
8.3.3.5. Integrate with 3rd Party CRM
8.3.3.6. SEO
8.3.3.6.1. Don't want iFrame
8.3.3.6.2. Single Listing SEO
8.3.3.7. Facebook Version
8.3.3.8. Mobile Version
8.3.4. Availability
8.3.4.1. Check to make sure the IDX Provider is available in your area
8.4. Day 10 - Add Lead Capture
8.4.1. Grab the Landing Page Guide Here!
8.4.2. Select Landing Page Provider
8.4.2.1. www.RossHair.com/squeeze
8.4.3. Generic Landing Pages
8.4.3.1. Download Generic Landing page images from the Graphics Library
8.4.4. Customize Landing Pages
8.4.4.1. Use Graphics Tool
8.4.4.1.1. www.RossHair.com/Graphics
8.4.4.2. Use PowerPoint Hack
8.4.5. Add Web Form to Capture Email
8.4.5.1. Select Web Form Provider
8.4.5.1.1. MailChimp
8.4.5.1.2. www.ConstantContact.com
8.4.5.1.3. www.Aweber.com
8.4.6. Add Document Hosting and Cloud Storage
8.4.6.1. www.DropBox.com
8.4.6.2. https://drive.google.com
8.4.6.3. http://aws.amazon.com
8.4.7. Optimize Email Capture Tools
8.4.7.1. Enable Comments
8.4.7.2. Add Contact Form
8.4.7.3. Require Login for IDX Search
8.4.7.4. Enable Social Integration
8.5. Day 11 - Add Content
8.5.1. Grab the Content Calendar Here!
8.5.2. Add 6 Posts
8.5.2.1. Picture and a Paragraph
8.5.2.2. Must be easy
8.5.2.3. Must happen in the course of your daily business
8.5.3. Add About Page
8.5.3.1. SEO Super Page
8.6. Day 13 - SEO - Optimize for Search
8.6.1. Grab Your SEO Audit Template Here!
8.6.2. Use a Keyword Tool
8.6.2.1. Google Adwords
8.6.2.2. www.KeywordSpy.com
8.6.2.3. UberSuggest.org
8.6.2.4. FreshKey.com - $49
8.6.3. Add SEO Plugin to Blog
8.6.4. Link Internally to Content
8.6.5. Seek External Links
8.6.6. Integrate Social SEO
9. Email Marketing
9.1. Day 14 - Set Up Your Email Manager
9.1.1. Add an Email Manager
9.1.1.1. Constant Contact
9.1.1.1.1. www.ConstantContact.com
9.1.1.2. Mail Chimp
9.1.1.2.1. www.MailChimp.com
9.1.2. Outlook is not enough
9.1.3. Import your existing email list
9.1.4. Segment and Tag Your Lists
9.1.5. Add Web Forms
9.1.6. Create First Email
9.1.7. Create First List
9.1.8. Add Auto Responder Series
10. Local Marketing
10.1. Day 15 - Go Local
10.1.1. Add Websites to Local Directories
10.1.1.1. Google Maps
10.1.1.2. Search Engines
10.1.1.2.1. Google Local
10.1.1.2.2. Yahoo Local
10.1.1.2.3. Bing Local
10.1.1.3. www.Yelp.com
10.1.1.4. www.InsiderPages.com
10.1.1.5. www.Kudzu.com
10.1.1.6. www.DexKnows.com
10.1.1.7. Local.com
10.1.1.8. www.nsphere.net
10.1.1.9. MojoPages.com
10.1.1.10. www.Manta.com
10.1.1.11. www.CitySearch.com
10.1.1.12. www.SuperPages.com
10.1.1.13. www.YellowPages.com
11. Social Media Marketing
11.1. Day 16 - Get Social
11.1.1. Get Your Social Media Content Plan Here
11.1.2. Sign Up for a Social Media Dashboard
11.1.2.1. HootSuite
11.1.2.1.1. www.hootsuite.com
11.1.2.2. Sprout Social
11.1.2.2.1. www.sproutsocial.com
11.1.3. Set Up Social Media Accounts
11.1.3.1. Facebook
11.1.3.1.1. Add a Personal Account
11.1.3.1.2. Set Up Your Business Page
11.1.3.2. LinkedIn
11.1.3.2.1. Add Personal Profile
11.1.3.2.2. Add Business Page
11.1.3.3. Google Plus
11.1.3.3.1. Join Google Plus
11.1.3.3.2. Create a Business Page
11.1.3.4. Next Door
11.1.3.4.1. Join Next Door
11.1.3.5. Instagram
11.1.3.5.1. Create Personal Instagram Account
11.1.3.6. Pinterest
11.1.3.6.1. Create Personal Pinterest Account
11.1.3.7. Twitter
11.1.3.7.1. Add Personal Twitter Account
11.1.4. Sign Up for Niche Real Estate Networks
11.1.4.1. www.Houzz.com
11.1.4.2. www.BiggerPockets.com
11.1.5. Back Link to Blog and Website
11.1.6. Add Social Plugins
11.2. Day 17 - Set Up a Local Facebook Page
11.2.1. Set Up a Page for Your Business
11.2.1.1. Timeline Photo
11.2.1.2. User Photo
11.2.1.3. Tabs
11.2.1.3.1. 10 Best Things Report
11.2.1.3.2. Add IDX
11.2.1.3.3. Add Local Deals
11.2.1.4. Providers
11.2.1.4.1. Heyo
11.2.1.4.2. Lead Pages
11.2.2. Set up a Page for your Local area
11.2.3. Get a Username for Your Pages
11.2.3.1. Try and tie it to your blog name
11.2.4. Create a List of Local Photographers
11.2.5. Post Local Photos to your Page
11.2.6. Link Your Page Back to Your Blog
11.2.7. Create a Tab to Download the 10 Best Things Report
11.2.8. Invite Facebook Friends
11.3. Day 18 - Set Up a Local Facebook Group
11.3.1. Set Up a Local Group
11.3.2. Make it a Community Forum
11.3.3. Add Terms of Use
11.3.4. Add Initial Content
11.3.5. Moderate, Moderate, Moderate
11.3.5.1. Add a moderator
11.3.6. Add Facebook Friends