How to utilise digital marketing to effectively advertise in the cosmetics industry
by Jillianne Ji Ye Zhang
1. How
1.1. I will take a bunch of photos of makeup from my cosmetics collection and then edit it, I might also ask a friend to help me with modelling for this
1.2. Through inspiration from successful advertisements that I have seen, I will use aspects in that in my cosmetic graphic advertisements
1.3. After I am completed with my products, I will send it out to people in the year who also have knowledge about cosmetics and ask them whether they would buy a product because of the advertisements I made
2. What
2.1. My product will be three graphically designed/edited photos which will advertise a chosen cosmetics product
3. Global Issue
3.1. Economic as I want to investigate how digital advertising can affect a certain industry
4. Where
4.1. My product will be used in investigating the effectiveness of digital marketing as I will be conducting surveys about my products to see whether it does make a difference
5. Why?
5.1. Because I want to see what types of cosmetics are considered appealing towards the majority
5.2. Because I want to discover and then recreate, what a good cosmetics advertisement would look like
5.3. Because I want to know how much good advertising in the cosmetics industry can increase revenue
6. Who?
6.1. Eco-friendly, natural consumers
6.2. Minimalistic, natural makeup consumers
6.3. Dramatic, daring makeup consumers