How to utilise digital marketing to effectively advertise in the cosmetics industry

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How to utilise digital marketing to effectively advertise in the cosmetics industry by Mind Map: How to utilise digital marketing to effectively advertise in the cosmetics industry

1. How

1.1. I will take a bunch of photos of makeup from my cosmetics collection and then edit it, I might also ask a friend to help me with modelling for this

1.2. Through inspiration from successful advertisements that I have seen, I will use aspects in that in my cosmetic graphic advertisements

1.3. After I am completed with my products, I will send it out to people in the year who also have knowledge about cosmetics and ask them whether they would buy a product because of the advertisements I made

2. What

2.1. My product will be three graphically designed/edited photos which will advertise a chosen cosmetics product

3. Global Issue

3.1. Economic as I want to investigate how digital advertising can affect a certain industry

4. Where

4.1. My product will be used in investigating the effectiveness of digital marketing as I will be conducting surveys about my products to see whether it does make a difference

5. Why?

5.1. Because I want to see what types of cosmetics are considered appealing towards the majority

5.2. Because I want to discover and then recreate, what a good cosmetics advertisement would look like

5.3. Because I want to know how much good advertising in the cosmetics industry can increase revenue

6. Who?

6.1. Eco-friendly, natural consumers

6.2. Minimalistic, natural makeup consumers

6.3. Dramatic, daring makeup consumers