Author's Purpose

1. To Persuade

1.1. Argument

1.1.1. Takes a stance

1.1.1.1. Uses logic, evidence, and reasoning

1.2. Persuasion

1.2.1. Tries to convince the audience to take a course of action

1.2.1.1. Uses primarily emotional appeals

2. To Inform

2.1. Objective text used for educating the reader

3. To Entertain

3.1. To delight the audience with real or imaginative techniques