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Guide to watching & making PSAs by Mind Map: Guide to watching & making
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Guide to watching & making PSAs

What is a PSA?


Usually 30 seconds to 1 min

Like a commercial but instead of selling something, it's sharing helpful ideas, knowledge or information with the public.

Notes from Class Discussions

Commercials persuade to buy something; PSA persuades you to do something a) to help people, b) to do stuff to be safe; to help animals; to help people who can't help themselves with videos. "Other people have to be their voice"

A Public Service Announcement

To persuade people to do something.

Something that helps people who don't have access to things get things.

People who can't speak for themselves:, Homeless people, Endangered Animals, People who can't speak, People afraid to speak for themselves

Ideas to make you more aware of a) problem, b) or something important to do, c) or something that could make you a better person.

more projects, tools & resources...

Making your own PSA

What's the problem you want to solve?

What do you want people to do or understand?

Who is your audience?

What tone would help that audience to get your point?

Production Roles

screenwriter, develops the story on paper, thinking about visual elements of the story while writing, start from a piece of persuasive writing

storyboard artists, decide how your message will use video, image, audio and text, storyboard template

researcher, gathers facts, quotes, still images, or other artifacts from the Internet

director, guides the entire process artistically

producer, makes sure people in the group are getting their jobs done

cinematographer, takes photos & video based on storyboard drawings and directions

actors, people on camera who act out the script

narrators, record voice over narration with the editors

script supervisor, makes sure the all story elements in the script are represented when storyboarding and filming

editor, assembles the video in iMovie and works with the director on sequence and timing

sound recorders, make sure the set is quiet, and that all that needs to be heard is recorded

still photographer, document the process in class, take photos that will show people how a PSA is made

Example: PS 77 Nonfiction PSA Plan 2014

Problem, Can nonfiction be great literature?, People don't read enough nonfiction. What's so great about it?, Nonfiction Unit Questions, How do craft and structure demonstrate the authors point of view on a subject?, How do I identify myself as a reader of nonfiction?, How do I grow as a non-fiction reader?, How can I recognize"author moves" in nonfiction?, Not a lot of people read nonfiction (8 kids are avid non-fiction readers, 18 indifferent, 3 uninspired), Kids can't decide what to read.

Action/Message, We want students to read more nonfiction.

Who's Our Audience?, students at PS77

What tone will catch our audience?, Humor

How we will get our audience to read NF (class brainstorm), Persuasion to read non-fiction vs. fiction, Inform you about things, Great for SCHOOL -- it will help you know more, Studying single topics: biology, Point of View is important: When you learn about a topic you get multiple points of view on a subject -- you get more than one side of the story., Show kids different genres of nonfiction -- i.e. Biographies -- and what makes them great., Define Nonfiction Elements, Facts in a story, Reasons and Evidence, Multiple points of view, First hand or Secondhand accounts, Cause/effect, problem/solution, Imagery, Details, Precise Vocabulary, Interviews with kids about their nonfiction experiences? What they loved (author style, language, evidence, topics. (All Freewrite on different themes), Small group write a script for the big opening statement -- what's this about?, Small group write about the ending: what's the action we want them to take? Where should they start?

Deconstruct these PSA Examples

Who made the PSA?



for/non profit?

Who is the audience?

age group?


multiple groups of people?

What's the message? What do they want their audience to do?

What did they show and tell to get this message to their audience?

What information did they give the audience so that they can take action?

What is the tone? How do they want their audience to feel?

How did they use shots, images titles and sounds did they use to make their audience feel this way?, Flint: Water PSA Breakdown, Sad, Sad Song, Sad Faces, They want us to feel sympathetic so we'll help., Greatful even though it's hard, so you might feel even more sympathetic., New node, Some people have to walk long distances to get., Sad Music: not overwhelming, used people that otherwise look like "us" to help us connect to them..., did this so that they dirty water part would stand out., Karlson:, Help other places without clean water., Makes you feel thankful by looking at people who have less., They want us to go to their website

Why would they choose that tone for their mission?

What makes an effective PSA?

Production elements

Information delivery

Call to action