TRAFI

1. Strengths

1.1. The most used program in its environment which operates in 8 countries

1.2. The ability to use the program in offline mode

2. Weaknesses

2.1. Technical glitches (For instance update error, crashing and so on)

2.2. Frequent updates

3. Opportunities

3.1. Annual increase in use that provides an opportunity for further promotion of the program

3.2. In accordance with good reviews of the program, the possibility of a wider destination coverage

4. Threats

4.1. Growth of competitors which creating identical programs

4.2. Company investment