1. BU reporting
1.1. Leon & Ivo: Workshop to the BU's on how to read the reports. Before 24/03
1.2. BU's will read results an try to adapt local emails accordingly.
2. A/B testing
2.1. Central marketing will be creating multiple subjectlines.
2.2. Diversify between male/female?
3. SFTP dataexchange
3.1. Enable upload to SFTP location from SFDC
3.2. Install functionality to download from SFTP into CCMP
4. CCMP Contract change
4.1. Stepan: Try to step over to a UK contract
4.2. If not wait untill contract expires and renew with UK
4.3. Monitor ongoing process of moving midmarket customers to Genesis in the future. Will CCMP still be necessary in the future, or only for Advantage customers?
5. Subscribers
5.1. Subscription form
5.2. Arnold: (Un)subscription center
5.3. Ivo, Stepan: Auto-reply follow-up
6. 2018 subscription legislation
7. API Marketingsuite-Sales Force
8. Dynamic Sales Product email
9. Event Triggered Emails
9.1. Arnold, JP: Define Trigger sources
9.1.1. PA Export/Import
9.1.2. RDW Export/Import
9.1.3. Easy Order Export/Import
9.2. Arnold, JP: Implement Javascript on webshop
9.3. Marketing: Defined Customer Journeys
9.4. Marketingsuite
9.4.1. Site level versus customer level
9.4.2. Predictive Re-order items email
9.4.3. Maximum number of trigger emails/time unit
9.4.4. Exclusion rules to prevent unwanted emailings
9.4.5. Specific Triggerdays to prevent spam
9.4.6. CSAT emails depending on orders
10. Database
10.1. Rework content database into Tables
10.1.1. EotP Table
10.1.2. Easy Order Table
10.1.3. SFDC Table
10.1.3.1. Leon, Ivo, Arnold: Define what we need.
10.2. Enrich database
10.2.1. SFDC
10.2.2. Easy order
10.3. Tags
10.3.1. Categories like in webshop
10.3.1.1. Marketing: Discern which type of categories we want to measure. There is no limit on the number of tags used.
10.3.2. BO$$ or other vertical solutions
10.3.3. Get inspired sections
10.3.3.1. Link to accountmanagers and send results so they can contact customer and tell him about the articles he is interested in.
10.3.4. Promotional/Institutional
10.4. GA tags
10.4.1. Implementation: Directly add GA tags into CCMP
10.5. Build up data history
11. Dynamic content
11.1. Implementation
11.1.1. Header
11.1.2. Footer
11.1.3. Staples values
11.2. Marketing
11.2.1. Promotional content
11.2.2. Pricing according to segment list