Crowdfunding

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Crowdfunding by Mind Map: Crowdfunding

1. Messsage boards

2. Why We Need Support?

3. Project Updates - Thx

4. Soft Launch

4.1. Websites/Blogs

4.2. Friends/Colleagues

5. Push the Button

6. Find The Fans

7. How Does it Spread?

8. Transition to Shopify

9. Following Building

9.1. Audience

9.1.1. Where do they hang out?

9.1.2. Build it early

9.1.3. Virality

10. Video

10.1. Product Story

10.1.1. Tone

10.1.2. Value Proposition

10.2. Creator(s) Who We Are?

10.3. Benefits

10.4. Call to Action

10.5. Target Audience

10.6. Research CW Campaigns

10.7. Resources

10.7.1. Music

11. Visual Assets

12. Copywriting

13. PR

14. Production

15. Shipping & Fulfillment

16. Finances

17. Communication with Funders

18. Web Presence

18.1. Landing Page

19. CF Platforms

19.1. IndieGoGo

19.2. Kickstarter

19.3. Idea Validation

19.4. Patreon

20. Keep Momentum

21. Roles

21.1. Campaign Creator/Manager

21.2. Campaign Strategist

21.3. Numbers Guru

21.4. Graphic Designer

21.5. Copywriter/Editor

21.6. Video Actors

21.7. Digital Marketing Guru

21.8. Social Media Expert

21.8.1. YouTube Metrics (Lesson 12, min 20)

21.9. PR Co-ordinator

21.10. Technical Locistics

21.11. Customer Support

22. Campaign Page

23. Perk (Rewards) Strategy

23.1. Perk Levels

23.1.1. Audio Perk Acknowledgments

23.1.1.1. $3-7

23.1.2. Anchor Perk Merchandise Branded swag

23.1.2.1. $33-$99

23.1.3. Anchor Perk Product pre-orders

23.1.3.1. $199

23.1.3.2. Multiple (Family) Product Orders

23.1.4. Creative collaborations

23.1.5. Unique or exclusive experiences

23.2. Per Financials

23.2.1. PerK Analyzer (Spreadsheet Lesson 9)

24. Duration

24.1. 3 months (on 33 days))

25. Goal Setting

25.1. $99,999

25.2. Reach 35% within 48 h

25.3. Financial (Lesson 10)

25.3.1. Analyze Campaigns (Homework)

26. Referral Strategy

27. Timing

27.1. Time of Year

27.1.1. Year End Resolutions

27.2. Time of Week

27.2.1. Tuesday

27.3. Time of Day

27.3.1. ( AM EST

28. Pre-Campaign

28.1. Launch Day Checklist

29. test