Project Plan

1. Objectives

1.1. SEO

1.2. Website Redesign

1.3. New Content Pages

2. Project Team

2.1. Bob M

2.1.1. Project Manager

2.2. Meg R

2.2.1. Technical Lead

2.3. Mel B

2.3.1. Design

2.4. Tom H

2.4.1. Marketing

3. Project Goals

3.1. Website traffic +30%

3.2. Conversion rate +30%

4. Phases

4.1. Phase 1

4.1.1. Concept & Design

4.2. Phase 2

4.2.1. Implementation

4.3. Phase 3

4.3.1. Promotion

5. Documents

5.1. Budget

5.2. Resources

5.3. Designs