Project Plan

1. Objectives

1.1. SEO

1.2. Website Redesign

1.3. New Content Pages

2. Project Goals

2.1. Website traffic +30%

2.2. Conversion rate +30%

3. Phases

3.1. Phase 1

3.1.1. Concept & Design

3.2. Phase 2

3.2.1. Implementation

3.3. Phase 3

3.3.1. Promotion

4. Project Team

4.1. Bob M

4.1.1. Project Manager

4.2. Meg R

4.2.1. Technical Lead

4.3. Mel B

4.3.1. Design

4.4. Tom H

4.4.1. Marketing

5. Documents

5.1. Budget

5.2. Resources

5.3. Designs