BENCHMARKING market research

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BENCHMARKING market research by Mind Map: BENCHMARKING       market research

1. Phases for implementation

1.1. Planning

1.1.1. Organization determine which process to benchmark and what type of organization

1.2. Analysis

1.2.1. Following the data acquisition

1.3. Integration

1.3.1. It involves the preparation of the recipient for implementation of actions

1.4. Action

1.4.1. Where the actions are implemented

1.5. Maturity

1.5.1. Monitoring of the process and provides input for continuous improvement

2. Benefits

2.1. Identifies strengths and weaknesses to other respondents

2.2. Helps measure current company performance

2.3. Makes implemetation more likely because of involvement of process owners

3. Pitfalls

3.1. Types

3.1.1. Analytical

3.1.2. Political

3.2. Most common

3.2.1. Not planning ahead

3.2.2. Misunderstanding

3.2.3. What gets measured

3.2.4. Not teaching people to fish

4. Skills of managerial management

4.1. Discover

4.2. The remarks that it does that a company is more profitable than another

4.3. Define

5. Categories

5.1. Competitive Benchmarking

5.1.1. Direct competition

5.1.1.1. Important difference between

5.1.1.1.1. Technologies

5.1.1.1.2. Processes

5.1.1.1.3. Similar

5.2. Internal Benchmarking

5.2.1. Operations or internal processes

5.2.1.1. It centers its attention on critical topics

5.3. Process Benchmarking

5.3.1. Direct and indirect competitors

5.3.1.1. It thinks about how to recognize the practice better

5.4. Generic Benchmarking

5.4.1. Other companies and industries

5.4.1.1. It reveals better practices

6. Service providers are

6.1. Large enterprises

6.2. Consultants

6.3. Some goverments

6.4. Business schools