1. Implementation
1.1. HOW DO I MAKE MY CONCEPT REAL ?
1.1.1. Live Prototyping p135
1.1.2. Pilot p146
1.2. Ways to grow framework p141
1.3. HOW DO I ASSESS IF MY SOLUTION IS WORKING ?
1.3.1. Define Success p147
1.3.2. Monitor and Evalute p153
1.4. Keep Iterating p148
1.5. HOW DO I PLAN FOR WHAT'S NEXT ?
1.5.1. Roadmap p136
1.5.2. Resource assessment p137
1.5.3. Build Partnership p140
1.5.4. Staff your project p144
1.5.5. Funding Strategy p145
1.5.6. Create a Pitch p149
1.5.7. Sustainable Revenue p152
1.6. Keep getting feedback p157
2. Inspiration
2.1. HOW DO I GET STARTED?
2.1.1. Frame your design challenge p31
2.1.2. Build a team p35
2.1.3. Create a project plan p34
2.1.4. Secundary research p37
2.2. HOW DO I KEEP PEOPLE AT THE CENTER OF MY RESEARCH?
2.2.1. Recruiting tools p36
2.2.2. Define your audience p44
2.2.3. Immersion p52
2.2.4. Peers observing peers p60
2.3. HOW DO I CONDUCT AN INTERVIEW?
2.3.1. Interview p39
2.3.2. Group interview p42
2.3.3. Expert interview p43
2.3.4. Extremes and Mainstreams p49
2.4. WHAT TOOLS CAN I USE TO UNDERSTAND PEOPLE?
2.4.1. Conversation starters p45
2.4.2. Analogous inspiration p53
2.4.3. Card sort p57
2.4.4. Collage p61
2.4.5. Guided tour p64
2.4.6. Drawn it p65
2.4.7. Resource Flow p67
3. Ideation
3.1. HOW DO I MAKE SENSE OF WHAT I'VE HEARD?
3.1.1. Download your learnings p77
3.1.2. Share inspiring stories p78
3.1.3. Find themes p80
3.2. How might we p85
3.3. HOW DO I TURN MY LEARNINGS INTO AN OPPORTUNITY FOR DESIGN?
3.3.1. Top five p79
3.3.2. Create insight statements p81
3.3.3. Create frameworks p89
3.3.4. Brainstorm p94
3.3.5. Brainstorm rules p95
3.3.6. Bundle Ideas p97
3.3.7. Mash-Ups 104
3.3.8. Design Principles p105
3.3.9. Create a Concept p108
3.4. Get Visual p101
3.5. *Journey Map
3.6. HOW DO I MAKE A PROTOTYPE ?
3.6.1. Determine what to prototype p111
3.6.2. Storyboard p113
3.6.3. Role playing p118
3.6.4. Rapid Prototyping p119
3.7. Co-creation session p109
3.8. HOW DO I KNOW IF MY IDEA IS WORKING ?
3.8.1. Explore your hunch p84
3.8.2. Gut Check p110
3.8.3. Get Feedback p126
3.8.4. Integrate feedback and Iterate p127