Chapter 4: CONSUMER BEHAVIOR
Use this template to collect all materials and information related to a class/course.
Chapter 4: CONSUMER BEHAVIOR
by pang weiwoon
1. 4.1: Model of Consumer Behavior
1.1. Consumer buyer behavior: The buying behavior of final consumers, individuals & households, who buy goods & services for persanal consumption.
1.2. Stimulus-response model ( stimuli~black box~responses )
2. 4.2: Characteristics Affecting Consumer Behavior
2.1. Cultural
2.1.1. Culture
2.1.2. Subculture
2.1.3. Social Class
2.2. Social
2.3. Personal
2.3.1. Occupation
2.3.2. Lifestyle
2.3.3. Economics Situation
2.4. Psychological
3. 4.3 : Types of Buying Decision Behavior
3.1. Complex Buying Behavior: characterized by high consumer involvement in a purchase & significant perceived differences among brands.
3.2. Dissonance-Reducing Buying Behavior: Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands.
3.3. Habitual Buying Behavior : Consumer buying behavior in situations characterized by low consumer involvement & few significant perceived brand differences.
4. 4.5: The Buyer Decision Process for New Products
4.1. Stages in the Adoption Process: 1. Awareness 2. Interest 3. Evaluation 4. Trial 5. Adoption
4.2. Individual Differences in Innovativeness
4.3. Influence of Product Characteristics on Rate of Adoption
4.3.1. E-learning
4.3.2. Student forum