Chapter 4: CONSUMER BEHAVIOR

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Chapter 4: CONSUMER BEHAVIOR by Mind Map: Chapter 4: CONSUMER BEHAVIOR

1. 4.1: Model of Consumer Behavior

1.1. Consumer buyer behavior: The buying behavior of final consumers, individuals & households, who buy goods & services for persanal consumption.

1.2. Stimulus-response model ( stimuli~black box~responses )

2. 4.5: The Buyer Decision Process for New Products

2.1. Stages in the Adoption Process: 1. Awareness 2. Interest 3. Evaluation 4. Trial 5. Adoption

2.2. Individual Differences in Innovativeness

2.3. Influence of Product Characteristics on Rate of Adoption

2.3.1. E-learning

2.3.2. Student forum

3. 4.3 : Types of Buying Decision Behavior

3.1. Complex Buying Behavior: characterized by high consumer involvement in a purchase & significant perceived differences among brands.

3.2. Dissonance-Reducing Buying Behavior: Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands.

3.3. Habitual Buying Behavior : Consumer buying behavior in situations characterized by low consumer involvement & few significant perceived brand differences.

4. 4.2: Characteristics Affecting Consumer Behavior

4.1. Cultural

4.1.1. Culture

4.1.2. Subculture

4.1.3. Social Class

4.2. Social

4.3. Personal

4.3.1. Occupation

4.3.2. Lifestyle

4.3.3. Economics Situation

4.4. Psychological

5. 4.4: The Buyer Decision Process

6. 1. Need Recognition

7. 2. Information Search

8. 3. Evaluation of Alternatives

9. 4. Purchase Decision

10. 5. Post-Purchase Behavior