CONSUMER BEHAVIOR

Get Started. It's Free
or sign up with your email address
Rocket clouds
CONSUMER BEHAVIOR by Mind Map: CONSUMER BEHAVIOR

1. Definition

1.1. The buying behavior of final consumers, individuals and households, who buy goods and services for personal consumption.

2. Model of Consumer Behavior

2.1. Marketing

2.1.1. Product

2.1.2. Price

2.1.3. Place

2.1.4. Promotion

2.2. Other Stimuli

2.2.1. Economic

2.2.2. Technology

2.2.3. Political

2.2.4. Cultural

2.3. Buyer's Black Box

2.3.1. Buyer characteristics

2.3.2. Buyer decision process

2.4. Buyer Responses

2.4.1. Buying attitudes & preferences

2.4.2. Purchase behavior

2.4.3. Brand & company relationship behavior

3. Characteristics Influencing Consumer Behavior

3.1. Cultural

3.1.1. Culture

3.1.2. Subculture

3.1.3. Social class

3.2. Social

3.2.1. Reference groups

3.2.2. Family

3.2.3. Roles and status

3.3. Personal

3.3.1. Age & life-cycle stage

3.3.2. Occupation

3.3.3. Economic situation

3.3.4. Lifestyle

3.3.5. Personality & self-concept

3.4. Psychological

3.4.1. Motivation

3.4.2. Perception

3.4.3. Learning

3.4.4. Beliefs & attitudes

4. Types of Buying Behavior

4.1. Complex buying behavior

4.2. Variety-seeking buying behavior

4.3. Dissonance-reducing buying behavior

4.4. Habital buying behavior

5. The Buyer Decision Process

5.1. 1. Need recognition

5.2. 2. Information search

5.3. 3. Evaluation of alternatives

5.4. 4. Purchase decision

5.5. 5. Post-purchase behavior

6. Stages in The Adoption Process

6.1. 1. Awareness

6.1.1. The consumer becomes aware of the new product but lacks information about it.

6.2. 2. Interest

6.2.1. The consumer seeks information about the new product.

6.3. 3. Evaluation

6.3.1. The consumer considers whether trying the new product makes sense.

6.4. 4. Trial

6.4.1. The consumer tries the new product on a small scale to improve his or her estimate of its value.

6.5. 5. Adoption

6.5.1. The consumer decides to make full and regular use of the new product.