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Operator2.0 by Mind Map: Operator2.0
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Operator2.0

Network

Network Elements

Network Management

OSS

NMS

BSS

Services

Connectivity

Content Delivery

Applications

Security ...

DNS filtering, free service already available

firewalling

openID ?

OEM / re-branded services

e.g. SMBlive, BT, Telus, Telmex, Swisscom

portals

BSS front-end

$$$

QOS

as insurance contract?

on selected sites??

Billing I/F

scarcity

wireless medium

Brand

trust

Vehicle for reaching eye-balls??

TRUST

WHERE IS THE PAIN?? re: content-providers vs network-operators

Operators are trying to become content distributors

Content Distributors want Operators to be 'transparent' to content...

Analogy with other TRANSPORT systems

opportunities

equipment

QOS

data-center, network

services

web-api

software

web-api, qos, user-data, billing

our Competitors

OSS

HP

CA

IBM

Telcordia

Amdocs

Oracle

API

???

IBM, SOA

Tibco

Microsoft

Sun

data-center

cisco

brocade / foundry

force10

extreme

Mobile

fashion trend

open access

roaming coverage

Advantages

qos

proximity to customers

latency

loss

billing

Non-Neutral "weapons"

artificial scarcity

content injection

types, ads, portals

for tiered services, public places, hotels

preferential treatment

Fairness, difficulty in assessing, difficulty in defining

session control

tiered services

Billing API

footprint of operator

mapping of [customer:operator] for the ASP

proxies...

interception

push for a de-facto interface

payment is very easy with PayPal already...

even more difficult with mobile subscribers i.e. typing / navigation

but probably would be even more convenient than Paypal-ish payment

CHALLENGES

increasing visibility/accessibility of operators on the WEB

apps are difficult to track

protocol changes are "easy" todo

Application Sniffing

TYPES

Positives

Negatives

False Negatives

False Positives, cheating

"assets"

infrastructure

network

oss

brand

customers