Consumer Behavior

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Consumer Behavior by Mind Map: Consumer Behavior

1. Model of Consumer Behavior

1.1. The buying behavior of final consumers-individuals and households who buy goods and services for personal consumption

2. Characteristics affecting consumer behavior

2.1. Social

2.2. Culture

2.3. Personal

2.4. Psychological

3. Type of Buying Decision

3.1. Complex buying behavior

3.2. Variety-seeking buying behavior

3.3. Dissonance-reducing buying behavior

3.4. Habitual buying behavior

4. Influence of Product Characteristics on Rate of Adoption

4.1. Relative advantage

4.2. Compatibility

4.3. Complexity

4.4. Divisibility

4.5. Communicability

5. Buyer Decision Process

5.1. 1. Need recognition

5.2. 2. Information search

5.3. 3. Evaluation alternative

5.4. 4. Purchase decision

5.5. 5. Post-purchase behavior

6. The Buyer Decision Process for New Products

6.1. Awareness

6.2. Interest

6.3. Evaluation

6.4. Trial

6.5. Adoption