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A Website is a Hypothesis by Mind Map: A Website is a Hypothesis
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A Website is a Hypothesis

Behind every website there is a hypothesis

Alternatively, a website is a diagnosis

With a website, you've posited a solution to some problem, whether your conscious of that or not

You make a hypothesis as to how you can solve that problem

You test your hypothesis by launching a site and measuring the results

You adjust based on new knowledge

Process doesn't ensure quality

With these insights, it also becomes clear that the steps in your process are a means to an end (making a better hypothesis, putting a better experiment into the world)

Process and methodology do not ensure a good product, they just wards off the overwheling malaise by details and reduces the coordination costs among team members by creating more shared context and expectations

The things in your process should be used to help you better understand your problem space so that you can make a more clear hypothesis and then to run a better experiment

In the end though, your site lives and dies by the insight of your hypothesis, your ability to execute your experiment, and your willingness to iterate as you learned

This view offers insights into process

If a website is a hypothesis about how to solve a problem people have, it motivates a couple behaviors

You want to understand the problem well

You want to be able to measure your results

You should expect to iterate

Measurement becomes simpler to think about with this view

Once you've accepted that there is some hypothesis behind your site, it becomes more obvious what you should be measuring

Vanity metrics become less interesting because you suddenly are more specific