MILANAMOS STRATEGY
by Sabine Chaillas
1. Guidelines
1.1. Anything goes!
1.2. No criticism or flaming allowed
1.3. The Wilder The Better
1.4. Quantity is Quality
1.5. Set a Time Limit
2. Get acquired by a direct competitor
2.1. Amadeus alternative
2.2. IATA alternative
2.3. SABRE alternative
2.4. FIND a solution to keep the dynamic capabilities
3. Customer acquisition
3.1. Cargo
3.2. Car pooling
3.3. Reinforce French customers (leverage value)
3.3.1. ex: Airlines companies (Airfrance), SNCF and other future competitors, metro, tramway
4. Strengthen/modify the current business model
4.1. PLATFORM
4.1.1. features of the platform
4.2. 1 unique product to assess (SaaS model: sufficient or not?)
4.3. 2 solutions
4.3.1. travel market intelligence
4.3.1.1. Augmented reality on mobile phones
4.3.2. multimodal transportation
4.3.2.1. Levels
4.3.2.1.1. National
4.3.2.1.2. Regional
4.3.2.1.3. Local (check out legal agreements, social value for medical deserts for example)
4.4. Propose a new offer: numeric card that would be a unique payment solution for a test city (ex: Nice --> Metro, bus, train, tramway, bikes, car sharing)
4.5. new partnerships with companies of circular economic companies (new mobility, Drivy, Lilas Autopartage liLLE etc)
4.5.1. Bid Data companies
4.5.1.1. data mining
4.5.1.2. data agrégation
4.5.1.3. data search
5. platform C2C
5.1. Big data
5.1.1. changes? planet optim still relevant?
5.2. key customers
5.2.1. professionals
5.2.2. leisure travelers
5.2.3. primary needs (health transportation)