1. DELIGHT
1.1. Dynamic/Peronalize/Optimize For Display, Response, Contextual
1.2. Lead Tracking And Nurturing
1.2.1. When
1.2.1.1. Begin Visit
1.2.1.2. Adding/ Chosing Item
1.2.1.3. Completing Search/Form/Checkout
1.2.2. Where
1.2.2.1. Placements & Clickstreams
1.2.2.1.1. Page Type (Home, Category Browsing, Details, Basket, Text Content, Media ...)
1.2.2.1.2. Historical Visited Data
1.2.3. What
1.2.3.1. Modificatiions & Recommendations
1.2.3.1.1. Targeted/Direct Offers Or Item
1.2.3.1.2. Search / Search Suggestion Chosen
1.2.3.1.3. Behavior-based Event Data
1.2.3.1.4. Usability
1.2.3.1.5. Stopped Time By Content Area
1.2.4. Who
1.2.4.1. Auto & Real-time Segment
1.2.4.1.1. New (Visitor, Lead, Customer)
1.2.4.1.2. Membership / Level
1.2.4.1.3. Interest & Lyfestyle
1.2.4.1.4. Profile Infomation
1.2.4.1.5. Professional & Offical Infomation
2. ENGAGEMENT
2.1. User Onboarding & Engagement For Lead Generating
2.1.1. Seeds (One To Many) : Popup, Form, Mass Content
2.1.2. Nets (One To Few) : Email & Realtime Mesaging
2.1.3. Spears (One To One) : Conversation, Call, Engagement, Book
3. ATTRACTION
3.1. Social Media
3.1.1. Post & Engagement Content On Social Account
3.1.2. Social Conversations
3.1.3. Community Building
3.1.4. Relationship Collecting
3.1.5. Profile & Professional Infomation Collecting
3.2. Content Creation
3.2.1. Insight Metrics
3.2.2. Interest Labeling
3.2.3. Look-a-like Scoring Index
4. From Automation & Audience Segmentation To Personalize & Hyper Personalize To Making One-To-One Marketing Effect
4.1. Contextual & Cross-channel Journey
4.2. Automate Segment & Audience
4.3. Strategic Automation Mixing
4.4. Automation Flow & Journey
4.5. Real-time & Cross-channel Activation
4.6. Omnichannel Personalize
5. Real-time Interactions & Engagement Platform
5.1. Real-time && Cross-channel Tracking
5.2. Real-time Scoring && Measurement
5.3. Real-time Orchestration
5.4. Contextual && Real-time Engagement
5.5. Real-time Audience Segment Updates
5.6. Real-time Decision
6. Monitor & Analytics
6.1. Visualization
6.2. Dashboard
6.2.1. Campaign
6.2.2. Platform Operation
6.2.3. Resources Usage
6.2.4. Marketing Inventory
6.2.5. Finance
6.3. Analytics
6.3.1. Marketing Campaign
6.3.2. Automation Campaign
6.3.3. Emai/Messaging Campaign
6.3.4. Content Audience
6.3.5. Audience Segment
6.3.6. Audience/Segment Insight
6.3.7. Behavioral
6.3.8. Conversion & Retention
6.3.9. Traffic & Visitor
7. Automation Fit 4Marketing Core Process
8. Omnichanel Data & Content Platform
8.1. Inventory & Channel Management
8.2. Communication Channel
8.2.1. Email
8.2.2. SMS
8.2.3. Web Push Notification
8.2.4. Mobile Push Notification
8.2.5. In-web / In-app Message Push
8.3. Personalize Framework
8.3.1. Multi-field Personalize Content Spinner
8.3.2. Multi-field / Multi-element Email Spinner
8.3.3. Account-base Content Generator
8.3.4. Rule-base Content Generator
8.4. Destination Framework
8.4.1. Send Email
8.4.2. Web & Mobile App Notification
8.4.3. In App, In Web Message Push
8.4.4. SMS
8.4.5. Contextual Message Push
8.4.6. Redirect & Take Customer To Right Destination
8.5. Targeting Framework
8.5.1. Audience Segment Targeting
8.5.2. Rule Base Targeting
8.5.3. Account Base Targeting
8.5.4. Product Base Targeting
8.5.5. Content/Channel Base Targeting
8.5.6. Event Base Targeting
8.5.7. Full Re-target Strategic Implement
8.6. Custom Audience Segment
8.6.1. Infomation Conditions
8.6.2. Behavioral Conditions
8.6.3. Engagement or Event Conditions
8.6.4. Mixing Conditions
8.6.5. Multi-Souurce Conditions
8.6.6. Goal Conditions
8.7. Source Data
8.7.1. Realtime & Batch
8.7.2. Event/Attribute Mapping & Defination
8.7.3. APIs / Client Sdk / Server Side Sdk
8.7.4. Dynamic & Flexible Dataset Creation & Management
8.8. Content & Media
8.8.1. Multi-Template & Dynamic Spinner
8.8.2. Build & Creation
8.8.3. Tag/Attribute/Meta-data Mapping
8.8.4. Multi-version (By Channel, Audience Segment, Personalize)
8.8.5. Centralize Multi-channel Publishing & Synchronize Updates
8.8.6. Categorize & Group Flexible Management
9. Operation Back-end System
9.1. Report & Dashboard
9.1.1. Business Management
9.1.2. Business Operation
9.1.3. Accountant & Payment Transaction
9.2. Content Management
9.2.1. Public Front-end Content
9.2.2. Article
9.2.3. Blog
9.2.4. News
9.2.5. Tutorial & Sharing
9.2.6. Document & Help
9.3. Staff Account Management
9.3.1. Staff Creatiion, List, Roles, Permission
9.3.2. Business Content Editor
9.3.3. Business Marketing
9.3.4. Business Sale
9.3.5. Business Support & Care
9.4. User Account Management
9.4.1. User Creation, List, Roles, Type, Permission
9.5. Policies Management
9.5.1. Business & Service Policies
9.5.2. Content & Lecense Policies
9.5.3. Legal Policies
9.5.4. Service Quality & Customer Experience Policies