ONE MOUNT MARTECH PLATFORM

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ONE MOUNT MARTECH PLATFORM by Mind Map: ONE MOUNT MARTECH PLATFORM

1. DELIGHT

1.1. Dynamic/Peronalize/Optimize For Display, Response, Contextual

1.2. Lead Tracking And Nurturing

1.2.1. When

1.2.1.1. Begin Visit

1.2.1.2. Adding/ Chosing Item

1.2.1.3. Completing Search/Form/Checkout

1.2.2. Where

1.2.2.1. Placements & Clickstreams

1.2.2.1.1. Page Type (Home, Category Browsing, Details, Basket, Text Content, Media ...)

1.2.2.1.2. Historical Visited Data

1.2.3. What

1.2.3.1. Modificatiions & Recommendations

1.2.3.1.1. Targeted/Direct Offers Or Item

1.2.3.1.2. Search / Search Suggestion Chosen

1.2.3.1.3. Behavior-based Event Data

1.2.3.1.4. Usability

1.2.3.1.5. Stopped Time By Content Area

1.2.4. Who

1.2.4.1. Auto & Real-time Segment

1.2.4.1.1. New (Visitor, Lead, Customer)

1.2.4.1.2. Membership / Level

1.2.4.1.3. Interest & Lyfestyle

1.2.4.1.4. Profile Infomation

1.2.4.1.5. Professional & Offical Infomation

2. ENGAGEMENT

2.1. User Onboarding & Engagement For Lead Generating

2.1.1. Seeds (One To Many) : Popup, Form, Mass Content

2.1.2. Nets (One To Few) : Email & Realtime Mesaging

2.1.3. Spears (One To One) : Conversation, Call, Engagement, Book

3. ATTRACTION

3.1. Social Media

3.1.1. Post & Engagement Content On Social Account

3.1.2. Social Conversations

3.1.3. Community Building

3.1.4. Relationship Collecting

3.1.5. Profile & Professional Infomation Collecting

3.2. Content Creation

3.2.1. Insight Metrics

3.2.2. Interest Labeling

3.2.3. Look-a-like Scoring Index

4. Omnichanel Data & Content Platform

4.1. Inventory & Channel Management

4.2. Communication Channel

4.2.1. Email

4.2.2. SMS

4.2.3. Web Push Notification

4.2.4. Mobile Push Notification

4.2.5. In-web / In-app Message Push

4.3. Personalize Framework

4.3.1. Multi-field Personalize Content Spinner

4.3.2. Multi-field / Multi-element Email Spinner

4.3.3. Account-base Content Generator

4.3.4. Rule-base Content Generator

4.4. Destination Framework

4.4.1. Send Email

4.4.2. Web & Mobile App Notification

4.4.3. In App, In Web Message Push

4.4.4. SMS

4.4.5. Contextual Message Push

4.4.6. Redirect & Take Customer To Right Destination

4.5. Targeting Framework

4.5.1. Audience Segment Targeting

4.5.2. Rule Base Targeting

4.5.3. Account Base Targeting

4.5.4. Product Base Targeting

4.5.5. Content/Channel Base Targeting

4.5.6. Event Base Targeting

4.5.7. Full Re-target Strategic Implement

4.6. Custom Audience Segment

4.6.1. Infomation Conditions

4.6.2. Behavioral Conditions

4.6.3. Engagement or Event Conditions

4.6.4. Mixing Conditions

4.6.5. Multi-Souurce Conditions

4.6.6. Goal Conditions

4.7. Source Data

4.7.1. Realtime & Batch

4.7.2. Event/Attribute Mapping & Defination

4.7.3. APIs / Client Sdk / Server Side Sdk

4.7.4. Dynamic & Flexible Dataset Creation & Management

4.8. Content & Media

4.8.1. Multi-Template & Dynamic Spinner

4.8.2. Build & Creation

4.8.3. Tag/Attribute/Meta-data Mapping

4.8.4. Multi-version (By Channel, Audience Segment, Personalize)

4.8.5. Centralize Multi-channel Publishing & Synchronize Updates

4.8.6. Categorize & Group Flexible Management

5. From Automation & Audience Segmentation To Personalize & Hyper Personalize To Making One-To-One Marketing Effect

5.1. Contextual & Cross-channel Journey

5.2. Automate Segment & Audience

5.3. Strategic Automation Mixing

5.4. Automation Flow & Journey

5.5. Real-time & Cross-channel Activation

5.6. Omnichannel Personalize

6. Real-time Interactions & Engagement Platform

6.1. Real-time && Cross-channel Tracking

6.2. Real-time Scoring && Measurement

6.3. Real-time Orchestration

6.4. Contextual && Real-time Engagement

6.5. Real-time Audience Segment Updates

6.6. Real-time Decision

7. Monitor & Analytics

7.1. Visualization

7.2. Dashboard

7.2.1. Campaign

7.2.2. Platform Operation

7.2.3. Resources Usage

7.2.4. Marketing Inventory

7.2.5. Finance

7.3. Analytics

7.3.1. Marketing Campaign

7.3.2. Automation Campaign

7.3.3. Emai/Messaging Campaign

7.3.4. Content Audience

7.3.5. Audience Segment

7.3.6. Audience/Segment Insight

7.3.7. Behavioral

7.3.8. Conversion & Retention

7.3.9. Traffic & Visitor

8. Operation Back-end System

8.1. Report & Dashboard

8.1.1. Business Management

8.1.2. Business Operation

8.1.3. Accountant & Payment Transaction

8.2. Content Management

8.2.1. Public Front-end Content

8.2.2. Article

8.2.3. Blog

8.2.4. News

8.2.5. Tutorial & Sharing

8.2.6. Document & Help

8.3. Staff Account Management

8.3.1. Staff Creatiion, List, Roles, Permission

8.3.2. Business Content Editor

8.3.3. Business Marketing

8.3.4. Business Sale

8.3.5. Business Support & Care

8.4. User Account Management

8.4.1. User Creation, List, Roles, Type, Permission

8.5. Policies Management

8.5.1. Business & Service Policies

8.5.2. Content & Lecense Policies

8.5.3. Legal Policies

8.5.4. Service Quality & Customer Experience Policies

9. Automation Fit 4Marketing Core Process