1. DELIGHT
1.1. Dynamic/Peronalize/Optimize For Display, Response, Contextual
1.2. Lead Tracking And Nurturing
1.2.1. When
1.2.1.1. Begin Visit
1.2.1.2. Adding/ Chosing Item
1.2.1.3. Completing Search/Form/Checkout
1.2.2. Where
1.2.2.1. Placements & Clickstreams
1.2.2.1.1. Page Type (Home, Category Browsing, Details, Basket, Text Content, Media ...)
1.2.2.1.2. Historical Visited Data
1.2.3. What
1.2.3.1. Modificatiions & Recommendations
1.2.3.1.1. Targeted/Direct Offers Or Item
1.2.3.1.2. Search / Search Suggestion Chosen
1.2.3.1.3. Behavior-based Event Data
1.2.3.1.4. Usability
1.2.3.1.5. Stopped Time By Content Area
1.2.4. Who
1.2.4.1. Auto & Real-time Segment
1.2.4.1.1. New (Visitor, Lead, Customer)
1.2.4.1.2. Membership / Level
1.2.4.1.3. Interest & Lyfestyle
1.2.4.1.4. Profile Infomation
1.2.4.1.5. Professional & Offical Infomation
2. ENGAGEMENT
2.1. User Onboarding & Engagement For Lead Generating
2.1.1. Seeds (One To Many) : Popup, Form, Mass Content
2.1.2. Nets (One To Few) : Email & Realtime Mesaging
2.1.3. Spears (One To One) : Conversation, Call, Engagement, Book
3. ATTRACTION
3.1. Social Media
3.1.1. Post & Engagement Content On Social Account
3.1.2. Social Conversations
3.1.3. Community Building
3.1.4. Relationship Collecting
3.1.5. Profile & Professional Infomation Collecting
3.2. Content Creation
3.2.1. Insight Metrics
3.2.2. Interest Labeling
3.2.3. Look-a-like Scoring Index
4. Omnichanel Data & Content Platform
4.1. Inventory & Channel Management
4.2. Communication Channel
4.2.1. Email
4.2.2. SMS
4.2.3. Web Push Notification
4.2.4. Mobile Push Notification
4.2.5. In-web / In-app Message Push
4.3. Personalize Framework
4.3.1. Multi-field Personalize Content Spinner
4.3.2. Multi-field / Multi-element Email Spinner
4.3.3. Account-base Content Generator
4.3.4. Rule-base Content Generator
4.4. Destination Framework
4.4.1. Send Email
4.4.2. Web & Mobile App Notification
4.4.3. In App, In Web Message Push
4.4.4. SMS
4.4.5. Contextual Message Push
4.4.6. Redirect & Take Customer To Right Destination
4.5. Targeting Framework
4.5.1. Audience Segment Targeting
4.5.2. Rule Base Targeting
4.5.3. Account Base Targeting
4.5.4. Product Base Targeting
4.5.5. Content/Channel Base Targeting
4.5.6. Event Base Targeting
4.5.7. Full Re-target Strategic Implement
4.6. Custom Audience Segment
4.6.1. Infomation Conditions
4.6.2. Behavioral Conditions
4.6.3. Engagement or Event Conditions
4.6.4. Mixing Conditions
4.6.5. Multi-Souurce Conditions
4.6.6. Goal Conditions
4.7. Source Data
4.7.1. Realtime & Batch
4.7.2. Event/Attribute Mapping & Defination
4.7.3. APIs / Client Sdk / Server Side Sdk
4.7.4. Dynamic & Flexible Dataset Creation & Management
4.8. Content & Media
4.8.1. Multi-Template & Dynamic Spinner
4.8.2. Build & Creation
4.8.3. Tag/Attribute/Meta-data Mapping
4.8.4. Multi-version (By Channel, Audience Segment, Personalize)
4.8.5. Centralize Multi-channel Publishing & Synchronize Updates
4.8.6. Categorize & Group Flexible Management
5. From Automation & Audience Segmentation To Personalize & Hyper Personalize To Making One-To-One Marketing Effect
5.1. Contextual & Cross-channel Journey
5.2. Automate Segment & Audience
5.3. Strategic Automation Mixing
5.4. Automation Flow & Journey
5.5. Real-time & Cross-channel Activation
5.6. Omnichannel Personalize
6. Real-time Interactions & Engagement Platform
6.1. Real-time && Cross-channel Tracking
6.2. Real-time Scoring && Measurement
6.3. Real-time Orchestration
6.4. Contextual && Real-time Engagement
6.5. Real-time Audience Segment Updates
6.6. Real-time Decision
7. Monitor & Analytics
7.1. Visualization
7.2. Dashboard
7.2.1. Campaign
7.2.2. Platform Operation
7.2.3. Resources Usage
7.2.4. Marketing Inventory
7.2.5. Finance
7.3. Analytics
7.3.1. Marketing Campaign
7.3.2. Automation Campaign
7.3.3. Emai/Messaging Campaign
7.3.4. Content Audience
7.3.5. Audience Segment
7.3.6. Audience/Segment Insight
7.3.7. Behavioral
7.3.8. Conversion & Retention
7.3.9. Traffic & Visitor
8. Operation Back-end System
8.1. Report & Dashboard
8.1.1. Business Management
8.1.2. Business Operation
8.1.3. Accountant & Payment Transaction
8.2. Content Management
8.2.1. Public Front-end Content
8.2.2. Article
8.2.3. Blog
8.2.4. News
8.2.5. Tutorial & Sharing
8.2.6. Document & Help
8.3. Staff Account Management
8.3.1. Staff Creatiion, List, Roles, Permission
8.3.2. Business Content Editor
8.3.3. Business Marketing
8.3.4. Business Sale
8.3.5. Business Support & Care
8.4. User Account Management
8.4.1. User Creation, List, Roles, Type, Permission
8.5. Policies Management
8.5.1. Business & Service Policies
8.5.2. Content & Lecense Policies
8.5.3. Legal Policies
8.5.4. Service Quality & Customer Experience Policies