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Rocket clouds
Weekday by Mind Map: Weekday

1. x civil rights defendents

1.1. hope, love, future

1.2. unknown heroes

1.3. human rights organisation

2. mindful, modern, fashion

3. reflect current events

3.1. values through fashion

3.2. encourages consideration

3.3. turn fashion into conversation

4. Zeitgeist 2017

4.1. create new designs for t-shirts reflecting current events in popular urban culture

5. if x Weekday

5.1. reflective clothing

5.2. staying safe in dark cities

5.3. functional style

6. Remains capsule collection

6.1. 100% leftover material

6.2. sustainable collection

7. proud in

7.1. how the right jeans make you feel good

8. MTWTFSS/HE

8.1. no gender collection

8.2. relationship between body/garment/identity blurred

9. RFSU Swedish Association for Sexual Education

9.1. free condoms in Weekday stores

9.2. fits in 5th jean pocket

9.3. positive attitude

9.3.1. diminish stigma

9.4. commonly used dating apps