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Sustainability by Mind Map: Sustainability

1. LAMY Fountain Pens

1.1. Materials

1.1.1. Made from galvinised aluminium and high end PVD coating. This gives the Lamy pen its distinctive bright colours. This is much ore effective and sustainable than using paint to colour the pen. It also lasts much longer since the galvanisation treats the pen mechanically meaning that it won't break as easily and have to be replaced.

1.1.2. Most materials are locally sourced but some are shipped. This is because the only factory is in Germany since Lamy like to keep and eye on high standards of manufacture.

1.1.3. Materials used are of a very high quality since this is a priority of the company. Therefore the product is built to last. making it more sustainable.

1.2. Environment/Cultural/Social/Moral

1.2.1. Highly skilled workers go hand in hand with automated manufacture. Highly skilled workers mean that the worker moral and motivation is high. It also means that The workers are well payed and so have a higher standard living.

1.2.2. Assembled locally. This means that the workers can see firsthand the beautiful product they have made which increases motivation and pride.

1.2.3. Good workers conditions. The factory is in a high income country with good standards of living. The factory is regulated regularly and meets high standards set by the company. Leads to less faulty results and less wasted material.

1.2.4. 'Most decorated brand in writing implements,' due to this workers can be very proud that they are working for such a prestigious company. This means workers are less likely to slacken off when testing or assembling the product and so this leads to less faulty results and wasted material.

1.3. Manufacturing

1.3.1. Lamy have responded to its target market ad released a cap-less fountain pen. Not only does this mean less material is used in the manufacture of the product, but since the cap is used to stop the ink from drying out, if it is lost then the pen is useless. Without the need for a cap means that the product would have a higher average lifespan than the original fountain pen.

1.3.2. This twist mechanism to replace the cap means that social conditions within a workshop are better. This is because the mechanism is much more difficult to manufacture than just a click on cap, and so

1.3.3. Everything is produced locally. This ensures great quality and no lax in quality control. This ensures no material is wasted in a faulty product. Manufacture is kept to the same standards. Continuous production is used which is the most environmentally conscious process when hand in hand with CIM.

1.3.4. innovative production processes are analysed and tested extensively in the prototyping phase. This means the processes are constantly changing and becoming as efficient as possible, saving energy, time and raw materials.

1.3.5. Every single Lamy product is put through extensive testing to ensure high quality. This means the product is never faulty when it meets the consumer. this does two things. Less products are thrown away due to faulty function. Less waste. Greater brand trust and brand loyalty. This means that consumers won't mind to continue buying expensive products. This helps the environment since these expensive products are higher quality and so aren't thrown away as often/last longer.

1.4. ICT

1.4.1. Cad Cam used extensively in the design process and used to email to clients for product review and feedback.

1.4.2. Due to Lamy priority into the target market, target market surveys are done online and constantly checked and improved upon. This ensures any sustainability issues are instantly picked up on and addressed.

1.4.3. Highly automated manufacture. Very efficient, only the energy needed is used. Can take full advantage of CIM to give great environmental benefits.

1.5. Target Market

1.5.1. Lamy say that the target market opinion is very important to them, and that the target market appreciate high quality design. This is a good thing since high quality design generally means that the product will last longer and won't need to be replaced as often.

2. Edo Coffee Table

2.1. Materials

2.1.1. Hardwoods used such as American Walnut and hard Maple. These materials are not locally sourced and so have to be shipped into the country. However they have been sourced from a local supplier, who has been efficient in shipping in bulk, and so the individual costs of transporting the necessary timber is low.

2.1.2. Since the product is made entirely from wood, this means instead of being thrown away after wear, the visible surfaces can be hand planed and resanded to give the product new life.

2.1.3. The timber from the local supplier is not advertised as being taken from an FSC managed forest and so this could make it much less sustainable.

2.1.4. Since the product uses hardwoods the product is less sustainable. This is because hardwoods take much longer to grow and so are harder to replace.

2.2. Environment/Cultural/Social/Moral

2.2.1. Sweat shop free. The product was manufactured in maintained, high standard conditions. Despite being in a very hot country, the workers conditions are air conditioned making it easier to work.

2.2.2. The product has been made with the environment in mind since it is made to last with very sturdy joinery.

2.2.3. As well as the sturdy joinery, the product comes apart and so parts can be replaced or repaired easily if damaged.

2.2.4. Since the product was manufactured in a wealth country, the relevant tools and processes were available to produce the product quickly and without too much manual labour.

2.2.5. Highly skilled work gives motivation to workers and a sense of pride. Workers aren't being exploited.

2.2.6. 6 Rs

2.2.7. Lifecycle Analysis - materials manufacture distribution

2.3. Manufacturing

2.3.1. The product has been made without screws glue or any metal fixings. This means the product is 100 percent hardwood which makes it very easy to reclaim.

2.3.2. Workshop is nearby material suppliers and so transport costs and fuel used to transport the materials is low.

2.3.3. However the materials used for a single piece are very dense and bulky. This means that any transport with the materials is expensive.

2.3.4. The manufacturing process used was one off production. This is expensive and less beneficial for the environment since production is stopping and starting.

2.4. ICT

2.4.1. ICT has been used in the from of CAD modelling in order to save time and materials when developing design. This also means many changes can be made along with an unlimited number of models, whereas a unlimited number of physical models would rack up a material usage and cost. These models can then be sent via email to client to gain opinion, instead of using transport to reach the client with a physical model.

2.4.2. The internet has been used for research. Any books used for research were borrowed from a library and not bought or delivered internationally. This saves unnecessary transport costs and paper for the book that would have been bought. This ultimately means less trees are cut down to make the books.

2.5. Target Market

2.5.1. My target market wanted a minimalistic product with natural finishes. This means the process of finishing the product is less harmful to the environment.

2.5.2. My target market is also able to use the product to its full extent and so an take it apart and maintain it instead of buying a new coffee table due to damage. This means less materials are sued and the product lasts much longer.

2.5.3. The target market appreciates quality and longevity and so this was made a priority as a specification point.