E-commerce (Omni chn.)

1. Analytics / Planning

1.1. Research

1.1.1. GfK

1.1.2. IPSOS

1.1.3. TNS/Comcon

1.1.4. Nielsen

1.1.5. etc.

1.2. WEB

1.2.1. Google Analytics

1.2.2. Yandex Metrika

1.2.3. Adobe SiteCatalyst

1.2.4. etc

1.3. Mobile

1.3.1. Traffic sources

1.3.1.1. Appsflyer

1.3.1.2. Flurry

1.3.1.3. Tune

1.3.1.4. Adjust

1.3.1.5. etc.

1.3.2. In App

1.3.2.1. Flurry

1.3.2.2. MixPanel

1.3.2.3. Yandex Metrika

1.3.2.4. Google Analytics

1.3.2.5. Adjust

1.3.2.6. etc.

1.3.3. Store Analytics

1.3.3.1. AppAnnie

1.3.3.2. Appfigures

1.3.3.3. etc.

1.4. Reporting / KPIs (internal)

1.4.1. Operation

1.4.2. Planned

1.5. Budgeting

1.6. DB

1.6.1. Segmentation

1.6.1.1. Binary

1.6.1.2. RMF

1.6.1.3. etc.

1.6.2. LTV

1.6.2.1. Acquisition

1.6.2.2. Churn

1.7. CRM / ERP

1.8. Competitive analysis

1.8.1. Crawling & Parsing

1.8.1.1. Price

1.8.1.2. Content / Assorment

1.8.2. Price monitoring (offline)

1.8.3. TNS

1.9. Reputation analysis

1.9.1. NPS

1.9.2. Reviews in Internet

1.9.2.1. Youscan

1.9.2.2. Kribrum

1.9.2.3. etc.

1.10. Call tracking

2. Operations / Logistics

2.1. Warehouse

2.1.1. Inventory turnover

2.1.2. Collection / Storage of goods (own goods + marketplace)

2.1.2.1. Collection of packags

2.1.2.1.1. Delivery

2.1.2.2. Returns

2.1.2.2.1. Service quality

3. Customer service

3.1. CRM

3.1.1. Inhouse loyalty program (e-com + retail)

3.1.2. Call Center

3.1.2.1. Support

3.1.2.2. Upsale

3.1.2.3. Order / Service confirmation

3.1.3. Online chat

3.1.4. SMS

3.1.4.1. Triggers

3.1.5. Chat-bots

3.2. UGC (Feedback / Reviews)

3.2.1. Service

3.2.2. Goods

3.2.3. Articles & Reviews

4. Assortment policy

4.1. Own assortment

4.1.1. Regular assort.

4.1.2. Promotional assort.

4.1.3. Collaboration / Capsule collection

4.1.4. Exclusive range (only e-com.)

4.2. Marketplace

4.2.1. Assort. from direct suppliers which doesn't overlap with the main assort. and not contrary to the dev. strategy.

5. Product

5.1. Design

5.1.1. UI

5.1.2. Promo

5.1.2.1. E-mailings / Web push

5.1.2.2. Action web / app activity

5.1.2.3. OOH

5.1.2.4. Transit

5.1.2.5. Indoor

5.1.2.6. etc.

5.1.3. Others

5.1.3.1. Transport / Uniform for employees

5.1.3.2. Packaging

5.2. UX

5.2.1. Usability

5.2.2. Navigation

5.3. Test

5.3.1. Split or A/B

6. Marketing

6.1. Performance / KPIs

6.1.1. Attraction

6.1.1.1. Affiliate (CPA)

6.1.1.2. SEM (Context adv.)

6.1.1.3. Display & Targeting

6.1.1.4. SEO / ASO

6.1.1.5. Price comparison / Meta search

6.1.2. Retention

6.1.2.1. E-mailing

6.1.2.1.1. Triggers

6.1.2.1.2. Subscribers

6.1.2.1.3. Promo

6.1.2.2. Retargeting

6.1.2.3. Push (Web + App)

6.1.2.4. SMS

6.1.2.5. Viber

6.2. Brand / Communication

6.2.1. SERM

6.2.2. PR

6.2.3. SMM

6.2.4. Branding

6.2.5. Events

6.3. Trade marketing

6.3.1. Promotion

6.3.2. Sales

6.3.2.1. Season (if have)

6.3.2.2. Holidays & Special events

6.3.3. Merchandising (Web + App)

6.3.3.1. Auto (based on DB)

6.3.3.2. SaaS or InHouse Recommend system

6.3.3.3. Manual (on basis of operating performance)

6.3.4. Pricing

7. HR

7.1. Recruitment / Employment / Dismissal

7.2. Assessment

7.3. KPIs / JPR

8. Content

8.1. Photo / Video production

8.1.1. Goods

8.1.2. Reviews / Tests

8.1.3. SMM

8.2. Goods description

8.3. Editorial office (Blog)

8.3.1. Articals

8.3.2. Reviews / Tests

8.3.3. PR

8.4. SEO (special articals for website)

9. IT / Develop

9.1. IT

9.1.1. Hardware / Software

9.1.1.1. Work stations

9.1.1.2. Servers

9.1.1.3. Soft

9.1.2. Infrastructure

9.1.3. CRM / ERP

9.1.4. Technical support

9.1.5. Database

9.2. Developing

9.2.1. Website (Desktop / Mobile)

9.2.1.1. QA

9.2.1.2. Front-End

9.2.1.3. Back-End

9.2.2. Mobile apps

9.2.2.1. iOS

9.2.2.2. Android

9.2.3. SaaS integration & Dev. in-house Tools

10. Project management