Summer Sale- July 21-23,2017

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Summer Sale- July 21-23,2017 by Mind Map: Summer Sale- July 21-23,2017

1. Strategy

1.1. Pricing Committee:

1.1.1. Prep Committee 1 Month Ahead of Offer Request with strategy/statistics

1.1.2. Request Approval of Offer- LTV/Term/rate, etc.


1.2.1. Summer Sale-Historical Statistics (results) & Estimated Impact

1.2.2. Set Pre-Screen Criteria (risk)- Marketing & Credit Bureau Summer Sale-Lending to Submit Raddon Request to Marketing

1.2.3. Confirm Timeline with stakeholders: vendors, Lending Leadership, Marketing, Service Delivery Leaders, Compliance.

2. Vendor Managment

2.1. Credit Bureau: TransUnion

2.1.1. Prescreen Job Summer Sale- Input files from Lending for Transunion File Summer Sale-Marketing Pulls Direct Mail/email list per Raddon Request Summer Sale-Lending to QC data file Marketing sends file to Credit Bureau with record count Credit Bureau reviews file & develops OSL & screening Criteria Lending reviews/approves OSL, including completion dates and screening criteria Credit Bureau sends Final Layout & reports to WSECU; Data file to Mail House

2.1.2. Timeline- 4 weeks to process at TU Summer Sale-TU OSL Delivery? Summer Sale-Data file From Credit Bureau to Mail House & Final Reports?

2.2. Mail House: Kaye Smith

2.2.1. Summer Sale-Statement of Work for estimate and timeline After OSL received from Credit Bureau verify SOW and send to Kaye Smith

2.2.2. Timeline- 4 weeks to process from File Delivery by TU Data File from Credit Bureau? Artwork/Envelope/Mailing details? Summer Sale-Data proof QC- Delivery & Due Date? Summer Sale-Letter Proof QC- Delivery & Due Date?

2.2.3. Message (letter/email)

2.2.4. Send Letter counts to CLSystems and Meaghan Brown to share with Auto Mall

2.3. Dealership/MHRV

2.3.1. Contracts

2.3.2. Timeline

2.3.3. Marketing/Message Branding- show sponsor, logos, what media tools? Marketing Materials- take ones, giveaways?

2.3.4. Event Management Activities Presentation Supplies/booth space Responsbilities Scheduling/Access Parking Event entry/tickets Personal belongings/dress code/drawing or giveaway details

3. Quality Control

3.1. Compliance

3.1.1. Review Strategy/Offer

3.1.2. Review Screening Criteria

3.1.3. Review Message/Disclosure

3.2. Consumer Lending

3.2.1. Offer- Matches Lending Guidelines

3.2.2. Message/Offer Matches Pricing Approval.

4. Communication

4.1. Service Delivery/Contact Center

4.1.1. Message (sample)

4.1.2. Dates/Offer/Contacts (Op Details)

4.1.3. Timeline

4.1.4. Internal Promo (if any)

4.1.5. Event Details Staffing- scheduling/cost Expense Reimbursement Event Duties/Expectations

4.2. Lending

4.2.1. Message (sample)

4.2.2. Dates/Offer/Contacts (Op Details)

4.2.3. Timeline

4.2.4. Internal Promo (if any)

4.2.5. Summer Sale-Event Details Staffing- scheduling/cost Expense Reimbursement Event Duties/Expectations

4.3. Compliance

4.3.1. Message (sample)

4.3.2. Timeline

4.4. Marketing

4.4.1. Message (sample)

4.4.2. Dates/Offer/Contacts (Op Details)

4.4.3. Timeline

4.4.4. Event Details Staffing- scheduling/cost Expense Reimbursement Event Duties/Expectations

5. Execution

5.1. Technology

5.1.1. Summer Sale-Lending Origination Systems (LPQ/CUDL)

5.1.2. Summer Sale- Symitar (Comments/tracking records)

5.1.3. Summer Sale- Op Details on SharePoint

5.1.4. Summer Sale-Messaging on FEBE

5.2. Mail/Email Drop

5.3. Summer Sale EVENT

5.3.1. Summer Sale Staffing

5.3.2. Materials/Supplies delivered/picked up

5.3.3. Duties/expecations at event

5.3.4. Wrap up- expense reimbursement/payroll

6. Reporting

6.1. Results

6.1.1. Summer Sale- 30-60-90 day results Summer Sale- 60 day results for Pricing

6.2. Performance

6.2.1. Campaign Code reporting