GOAL: Creating a profile of your ideal client in a new country
by Noah Feingold
1. Synthesize
2. You should feel:
2.1. Like you know what kinds of companies to target
2.2. Like you know what level executives/employees you would like to reach out to
3. CHALLENGE: Companies often have trouble defining who their ideal, target client would be in a new country
4. STEP 1: Analyze your current clients at home, taking note of patterns in industry, company size, etc.
4.1. 1. Who are your current clients?
4.2. 2. Who are your largest clients?
4.3. 3. Who are your repeat clients?
4.4. 4. What industries do all these clients belong to?
5. STEP 2: Who at the company are you going to target? Who are the decision makers?
6. STEP 0: Remember that potential clients in new countries will most likely NOT have the same profile as your current clients in your home country
