1. CUSTOMER INTERVIEWS
1.1. Identifies the main types of consumers and the feedback received from them.
2. PERSONA
2.1. https://app.xtensio.com/folio/rr5ap1ab
2.2. Originally school superintendent but based on interviews, found out that the important consumer were parents because of their influence in their children's lives.
3. PIVOTING
3.1. Went from a commercial based approach focusing on schools to moving onto individualistic parents and families that doesn't focus on a licensing business model but rather an app based marketplace.
3.2. Shifted from B2B but now we are B2C.
4. MVP
4.1. Video because Augmented Reality is a difficult concept to explain, visualizing is done better with kids who experience Autism and the parents that support them. Also important to consider that kids with Autism all have a unique way of learning and interacting in general.
5. GROWTH HACKING
5.1. Custom Forums to interact with other parents, educators, psychologists and family members as well as individuals with Autism to foster a strong, well connected community.
5.2. Social Media Hacking, every user you invite and signs up - a free t-shirt showing your support for Autism Awareness.
5.3. Video to gage interest posted across social media sites such as Facebook, Twitter, Instagram, LinkedIn and Vimeo.
5.4. https://colibri.io/
6. METRICS & ANALYTICS
6.1. 1) Number of people signed up for the service from the launch date.
6.2. 2) Number of people who have stayed with the service after 4 months after signing up.
6.3. 3) Use of Google Analytics
6.4. 4) Kiss Metrics
6.5. 5) Tracking Goal Achievement
6.5.1. 1) Getting 10 People To Subscribe
6.5.2. 2) Outsourcing engineering for the system behind the Augmented Reality Application
6.5.3. 3) Getting Graphics User Interface feedback
6.5.4. 4) Quality Assurance Testing
6.5.5. 5) Build publicity and reach 100 people to subscribe before product release.
6.5.6. 6) Measure the results of application on confidence skills through data aggregating surveys and interviews
6.5.7. 7) Measure the results of application on communication skills through data aggregating surveys and interviews
6.5.8. 8) Work with psychologists, engineers, and educators to get feedback and implement changes
6.5.9. 9) Implement feedback and publish changes in update
6.5.10. 10) Continue to foster community support and move beyond parents to educational institutions as well as scientific ones