HNWI from EAP in Amsterdam

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HNWI from EAP in Amsterdam by Mind Map: HNWI from EAP in Amsterdam

1. In Amsterdam for Leisure activities and experience European culture

1.1. Canals

1.2. Dam square

1.3. Museums

1.3.1. Rijksmuseum

1.3.2. van Gogh

1.4. Parks

1.5. Shopping

1.6. Experience European culture

1.7. As part of a Europe tour

2. Main decision factors when booking a hotel

2.1. Attractive ambiance

2.1.1. Modern Ambiance

2.1.2. Asian influences

2.1.3. European influences

2.2. Prices

2.2.1. Available Packages

2.2.1.1. including attractions

2.2.2. Promotions

2.3. Room types

2.3.1. Bed types

2.3.2. Non-smoking / smoking

2.3.3. Large Rooms are preferred

2.3.4. Modern rooms are preferred

2.3.5. Clean appearance of room is attractive

2.4. Size

2.4.1. prefer large Brands

2.4.2. prefer large hotels

2.5. Service level

2.6. Location of Hotel

2.7. Website in own language

3. All Habitats of Metropolises

3.1. Hong Kong, China

3.2. Tokyo, Japan

3.3. Beijing, China

3.4. Singapore, Singapore

4. Aged; 20 - 50

4.1. 20 - 30

4.2. 30 - 40

4.3. 40 - 50

5. Prefer convenient booking tools

5.1. Mega Search engine sites

5.1.1. Hotels.com

5.1.2. Booking.com

5.1.3. Ctrip

5.1.4. Chinese online forums

5.2. Prefer to book a package

5.3. Like to get a clear overview in order to be able to compare

5.4. Like to have audio visual support to get a clear impression

5.5. available application

6. Base their hotel decision on (Online) Reviews

6.1. Bad reviews cause them NOT to book

6.2. Via TripAdvisor, Booking.com, Ctrip and other online forums

6.3. Recommendations from Friends and Family

6.4. Make use of Audio and Visual impressions

6.5. Social Media

7. Hesitant about a boutique Hotel like The Dylan

7.1. Do like historical influences

7.2. Interested in the Amsterdam Experience

8. Give a certain impression

8.1. Shy and insecure

8.2. Extremely polite

8.3. No direct eye contact

8.4. Constantly using their mobile phones

8.5. Carry around a tablet

8.6. Poor ability of English Language

8.7. Do not dare to answer questions with a negative answer

9. Other Hotels they are staying at

9.1. Conservatorium Hotel

9.2. Okura Hotel

9.3. Hotel De L'Europe

9.4. Intercontinental Amstel Hotel

10. Have strong product & service preferences

10.1. Important Product

10.1.1. Demand a certain type of Food and Beverage offered (prefer own Asian cuisine)

10.1.2. Breakfast should be included

10.2. Interested in extras

10.2.1. Free amenities / toiletries

10.2.2. Free Wi-Fi

10.2.3. Free bottled water

10.3. Important Services

10.3.1. a concierge that can inform them about Amsterdam

10.3.2. Room service available

10.3.3. Mini bar

10.3.4. Personal service

10.3.5. Concierge that understands them

10.3.6. airport shuffle

11. Book hotels themselves instead of travelling with groups