1. All Habitats of Metropolises
1.1. Hong Kong, China
1.2. Tokyo, Japan
1.3. Beijing, China
1.4. Singapore, Singapore
2. Prefer convenient booking tools
2.1. Mega Search engine sites
2.1.1. Hotels.com
2.1.2. Booking.com
2.1.3. Ctrip
2.1.4. Chinese online forums
2.2. Prefer to book a package
2.3. Like to get a clear overview in order to be able to compare
2.4. Like to have audio visual support to get a clear impression
2.5. available application
3. Base their hotel decision on (Online) Reviews
3.1. Bad reviews cause them NOT to book
3.2. Via TripAdvisor, Booking.com, Ctrip and other online forums
3.3. Recommendations from Friends and Family
3.4. Make use of Audio and Visual impressions
3.5. Social Media
4. Have strong product & service preferences
4.1. Important Product
4.1.1. Demand a certain type of Food and Beverage offered (prefer own Asian cuisine)
4.1.2. Breakfast should be included
4.2. Interested in extras
4.2.1. Free amenities / toiletries
4.2.2. Free Wi-Fi
4.2.3. Free bottled water
4.3. Important Services
4.3.1. a concierge that can inform them about Amsterdam
4.3.2. Room service available
4.3.3. Mini bar
4.3.4. Personal service
4.3.5. Concierge that understands them
4.3.6. airport shuffle
5. Book hotels themselves instead of travelling with groups
6. In Amsterdam for Leisure activities and experience European culture
6.1. Canals
6.2. Dam square
6.3. Museums
6.3.1. Rijksmuseum
6.3.2. van Gogh
6.4. Parks
6.5. Shopping
6.6. Experience European culture
6.7. As part of a Europe tour
7. Main decision factors when booking a hotel
7.1. Attractive ambiance
7.1.1. Modern Ambiance
7.1.2. Asian influences
7.1.3. European influences
7.2. Prices
7.2.1. Available Packages
7.2.1.1. including attractions
7.2.2. Promotions
7.3. Room types
7.3.1. Bed types
7.3.2. Non-smoking / smoking
7.3.3. Large Rooms are preferred
7.3.4. Modern rooms are preferred
7.3.5. Clean appearance of room is attractive
7.4. Size
7.4.1. prefer large Brands
7.4.2. prefer large hotels