R1: Ethics and Trusts

1. Ethics and Professionalism

1.1. Customer vs Client

1.2. 两类准则设立的方式： Principle-based standards; Rule-based standards

2. Ethical vs Legal Standards

3. Ethical decision-making Frameworks

3.1. Idendify

3.2. Consider

3.3. Decide and Act

3.4. Reflect

4. Definition

4.1. Ethics

4.2. Ethical Conduct

4.3. Code of Ethics - General Guide

4.4. Standards of Conduct - Benchmarks

5. Challenges to Ethical Conduct

5.1. 自身因素：Overconfidence

5.2. 环境因素 Situational Influences E.g.Large Financial Rewards; Loyalty to employer and colleagues

6. Ethical Conduct和Trust的重要性