SWOT ANALYSIS

1. Plan to promote online courses as a realistic solution to higher education interfering with busy schedules.

2. employ interns to pick up slack, if necessary

3. Weaknesses

3.1. Tight deadlines

3.2. Heavy work flow

4. Threats

4.1. Lots of competition

4.2. Several more established institutions

4.3. Other institutions can provide the same degrees online

4.4. Other institutions with superior marketing and marketing partners

5. Develop a plan if we ever fall behind or lose a member of the team

6. Develop a marketing plan to reach out- of-state students

7. Strengths

7.1. Experienced team members

7.2. Strong relationships with faculty

7.3. Faculty that is willing to participate

7.4. Availability of funds for expansion

8. Opportunities

8.1. Growing demand for online courses/degrees

8.2. Online programs can reach more customers from out of state

8.3. Increased market share and brand identity/recognition