Content Messaging Story Line - Activity - What's New Key Market Insights Key Proof Points (Typ...

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Content Messaging Story Line - Activity - What's New Key Market Insights Key Proof Points (Type of content to be defined) by Mind Map: Content Messaging Story Line -  Activity - What's New Key Market Insights Key Proof Points   (Type of content to be defined)

1. Owned Digital Channels

1.1. Social Media

1.1.1. Facebook

1.1.2. Twitter

1.1.3. YouTube

1.2. Corporate Site

1.3. Resource Hub

1.4. THINK

1.5. Insight Vault

1.6. Consumer

1.7. Client Dashboard

1.8. Email Signature

1.9. Landing Pages

1.10. SEO

2. Sales Enablement

2.1. Monthly Webinars

2.2. Platform (Seismic)

2.2.1. Sales Tools

2.3. On-demand Emails

3. Events

3.1. Digital Events

3.1.1. FraudBuzz

3.1.2. Connect Live

3.1.3. Thought Leadership (THINK)

3.1.4. Power Hour

3.2. Employee Events

3.2.1. Sales/Marketing Meeting

3.2.2. Customer Service Week

3.2.3. Holiday Events

3.2.4. Summer BBQs

3.2.5. Board and EMT Retreats

3.3. Client

3.3.1. Roadshows

3.3.2. Trade shows

3.3.3. OAC / CTC / CAP

3.3.4. THINK

3.3.4.1. Conference

3.3.4.2. PRIZE

3.3.5. Sponsorship

3.3.6. Ad-Hoc

4. Paid Media

4.1. PPC

4.2. Retargeting

4.3. Trade Ads

4.3.1. Digital

4.3.2. Print

4.4. Direct Mail

4.5. Social Media Ads

5. Communications

5.1. Internal

5.1.1. Weekly Newsletter (Snapshot)

5.1.2. Monthly Newsletter (Strategy)

5.1.3. Webinars

5.1.4. All-Staff Meeting (Quarterly)

5.1.5. Intranet

5.2. External

5.2.1. Weekly Newsletter

5.2.2. Monthly Newsletter

5.2.3. Ops Comms

5.2.4. CISO Comms

5.2.5. Business Partner

6. PR / Earned

6.1. Press Releases

6.2. In the news

6.3. Media Contacts

6.4. Trade / Consumer

6.5. Speakerships

7. Lead Nurture

8. Content Marketing

8.1. THINK Review

8.2. Blogs

8.2.1. Insight Vault

8.2.2. Consumer

8.2.3. THINK

8.2.4. Resource Hub

9. Industry Engagement

9.1. Partnerships