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Digital Media, Yesterday, Today and Tomorrow by Mind Map: Digital Media, Yesterday,
Today and Tomorrow
5.0 stars - 1 reviews range from 0 to 5

Digital Media, Yesterday, Today and Tomorrow

Lecture by Helen Baxter of Mohawk Media for Visual Media Technologies in Screen Arts at Unitec, Auckland

Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

Skills & Attributes

Need Shared Terms of Reference

Learning how to learn

Adaptive thinking

Fluid Intelligence

Hire for attitude, train for skills

Powersearching

Auto-didacts

Social networks

Knowledge Trading

Self publishing, Purpose, tone, voice, content

Technophilia

Flexibility, Brand of One

Social Media Savvy

Strategy

Skills, Monitor, identify and react to feedback and conversations

Hashtags, #eqnz, search.twitter.com

Business Skills

Professional Practice

Freelancers & contracters

Presentation, Prezi.com

Xero.com, Invoices, accounts

Selling, Stories, Ideas

Today

Creation

Not making TV, Video, Film, Digital Media Content, Three Screens, Quick Dip, Mobile, Phones / PDAs / Netbooks, Lean forward, Interactive, Media / Games Machine, Lean back, Watch, Home Theatre & TV Systems, Changing consumption, Home, work, on the move, New Pathways to Publishing, Live Events & Streaming, Ustream.tv, qik.com, Livestream

Plummeting Production Costs, "People watch stories not pictures", Lower barriers to entry, All starts with sound, Decent mike + pop shield, Buy Wireless radio mikes, Jawbone noise cancelling microphones, Bricolage, Do what you can with the tools and resources you have, Skype audio interview: Greg Broadmore, Weta Workshop, + Animation = Dr Grordbort interview (2:30), Crowdfunding, Kickstarter.com, Indiegogo.com, Crossposting, Tube Mogul, Pixelpipe, Posterous

Budgets slashed, Need for multi-tasking teams, Specialists not longer enough, Integrated Newsrooms, TV, radio and online, All TV3 journos, now editors and camera/sound ops in the field, "must have enough understanding about other aspects of the business to have an intelligent conversation" Jason Paris, CEO, TV3

Contracters & Freelancers, WETA/Film model, Self employed individuals, Temporary teams built for projects, Remote / Distributed Teams, Cloud based PM tools essential, Mobile Networks, Team Work PM, Basecamp, Google docs

Journalism, Wikis v Blogs, Wikileaks, Collborative reporting, Crowdsourcing, Fact checking, Participatory Media, Verified online Identity, Social Media Curation, Storify, Keepstream, Curatedby, Citizen media, images, video, audio from phones, Can change political regime, Egyptian revolution driven by young women using mobile phones

Business, Business models lag behind tech, Slow pace of change, Slow adaptation has led to piracy, "make it easy to get content legitimately" Tom Cotter, TVNZ, Embed sponsorship or product placement, More effective than pre-rolls or overlays, Create once - sell many times, In many formats, Convergence at the backend, PC, OS, Android & TV

Consumption

The container is dead - long live content Tom Cotter, TVNZ, Set your content free

Go where the eyeballs are

Critical factors, Choice, Multiple channels, Convenience, Multiple devices, Control, IpTV, VOD, Content/Context, Home, mobile, work, Consumers, Value for money

Creative Commons

Some Rights Reserved, Retain copyright, Explicit permission to use and re-use your content, Remixable Media

Reach new audiences

Build a fan base

e.g. BY-NC-SA, By-Attribution, NC-Non Commercial, SA-Share Alike, Use same license for republishing reworks

Helen Baxter

MD Mohawk Media

Creative, Animation

Strategy

Training

Tech Commentator, BBC UK, The Big Idea, Virtual World, Radio NZ

Producer, the g33k show

Alt TV, 2008, Free to air, SKY & Stream, Half hour animated show, Produced by two people

Kiwi FM, Ustream.TV, You Tube 2009 - 2011, Radio Wammo on Kiwi FM, Podular approach, Multichannel, Live an ondemand

Skype to radio, netcast, podcast

Links

The MsBehaviour Files at the Big Idea

Diigo - Web 2.0 Tools

theg33kshow

The Web is Us/ing Us

Drive, Daniel Pink

Kevin Smith on film and podcasting

Yesterday

High barriers to entry

High cost of production

Large teams

Expensive tools

Specialist skills

Small number of distribution channels

Distribution costs high

Controlled by key media owners

Content structured around advertising breaks

Fill ins

Recaps

1 hr - 35 mins content

Copyrights owned by distributers not producers

Telling stories

One constant that will never change

Tomorrow

Mobile Explosion

Pico projectors

Haptic feedback

Tactial interfaces

50% of the world now has a mobile phone

Qik.com - citizen media streams

Kinect Cameras

Real time animation

Low cost motion capture

"Racting", Neal Stephenson - The Diamond Age

MikuMikuDance Clip

Gaming/Interaction

Cast your avatar in LOST Universe

Fan fiction, Buffyverse, Firefly Browncoats, Star wars

Racting - The Diamond Age

Holo-TV

Known as Star Wars Tech

Demoed - Japan 2009

No 3D glasses

Can move head around

NHK Japan 2016

Japan driven by bid for 2022 World Cup - football

Not on walls, more like large book on floor

Future

Real Time Translation, Babelfish earpieces

Flexible screens, Home wall - organic LEDs, Cheaper than wall paper?

Contact lenses, Digital lenses can already zoom in

OLEDs need no backlighting

3d Autostereoscopic displays