Digital Media, Yesterday, Today and Tomorrow

Lecture by Helen Baxter of Mohawk Media for Visual Media Technologies in Screen Arts at Unitec, Auckland 2011.

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1. Published by Helen Baxter, Mohawk Media, NZ under a Creative Commons, Attribution-Noncommercial-Share Alike (BY-NC-SA) License. You can share, remix and republish this work for non commercial use, as long as you give attribution and publish using the same CC license.

2. Skills & Attributes

2.1. Need Shared Terms of Reference

2.2. Learning how to learn

2.2.1. Adaptive thinking

2.2.2. Fluid Intelligence

2.3. Hire for attitude, train for skills

2.3.1. Powersearching

2.3.2. Auto-didacts

2.3.3. Social networks

2.3.4. Knowledge Trading

2.3.5. Self publishing

2.3.5.1. Purpose, tone, voice, content

2.3.6. Technophilia

2.3.7. Flexibility

2.3.7.1. Brand of One

2.4. Social Media Savvy

2.4.1. Strategy

2.4.2. Skills

2.4.2.1. Monitor, identify and react to feedback and conversations

2.4.3. Hashtags

2.4.3.1. #eqnz

2.4.3.2. search.twitter.com

2.5. Business Skills

2.5.1. Professional Practice

2.5.2. Freelancers & contracters

2.5.3. Presentation

2.5.3.1. Prezi.com

2.5.4. Xero.com

2.5.4.1. Invoices, accounts

2.5.5. Selling

2.5.5.1. Stories

2.5.5.2. Ideas

3. Today

3.1. Creation

3.1.1. Not making TV, Video, Film

3.1.1.1. Digital Media Content

3.1.1.2. Three Screens

3.1.1.2.1. Quick Dip

3.1.1.2.2. Lean forward

3.1.1.2.3. Lean back

3.1.1.3. Changing consumption

3.1.1.3.1. Home, work, on the move

3.1.1.3.2. New Pathways to Publishing

3.1.1.4. Live Events & Streaming

3.1.1.4.1. Ustream.tv

3.1.1.4.2. qik.com

3.1.1.4.3. Livestream

3.1.2. Plummeting Production Costs

3.1.2.1. "People watch stories not pictures"

3.1.2.2. Lower barriers to entry

3.1.2.3. All starts with sound

3.1.2.3.1. Decent mike + pop shield

3.1.2.3.2. Buy Wireless radio mikes

3.1.2.3.3. Jawbone noise cancelling microphones

3.1.2.4. Bricolage

3.1.2.4.1. Do what you can with the tools and resources you have

3.1.2.5. Crowdfunding

3.1.2.5.1. Kickstarter.com

3.1.2.5.2. Indiegogo.com

3.1.2.6. Crossposting

3.1.2.6.1. Tube Mogul

3.1.2.6.2. Pixelpipe

3.1.2.6.3. Posterous

3.1.3. Budgets slashed

3.1.3.1. Need for multi-tasking teams

3.1.3.2. Specialists not longer enough

3.1.3.3. Integrated Newsrooms

3.1.3.3.1. TV, radio and online

3.1.3.4. All TV3 journos, now editors and camera/sound ops in the field

3.1.3.4.1. "must have enough understanding about other aspects of the business to have an intelligent conversation" Jason Paris, CEO, TV3

3.1.4. Contracters & Freelancers

3.1.4.1. WETA/Film model

3.1.4.1.1. Self employed individuals

3.1.4.1.2. Temporary teams built for projects

3.1.4.2. Remote / Distributed Teams

3.1.4.2.1. Cloud based PM tools essential

3.1.4.2.2. Mobile Networks

3.1.4.2.3. Team Work PM

3.1.4.2.4. Basecamp

3.1.4.2.5. Google docs

3.1.5. Journalism

3.1.5.1. Wikis v Blogs

3.1.5.1.1. Wikileaks

3.1.5.2. Collborative reporting

3.1.5.3. Crowdsourcing

3.1.5.3.1. Fact checking

3.1.5.3.2. Participatory Media

3.1.5.3.3. Verified online Identity

3.1.5.4. Social Media Curation

3.1.5.4.1. Storify

3.1.5.4.2. Keepstream

3.1.5.4.3. Curatedby

3.1.5.5. Citizen media

3.1.5.5.1. images, video, audio from phones

3.1.5.5.2. Can change political regime

3.1.5.5.3. Egyptian revolution driven by young women using mobile phones

3.1.6. Business

3.1.6.1. Business models lag behind tech

3.1.6.1.1. Slow pace of change

3.1.6.1.2. Slow adaptation has led to piracy

3.1.6.1.3. "make it easy to get content legitimately" Tom Cotter, TVNZ

3.1.6.2. Embed sponsorship or product placement

3.1.6.2.1. More effective than pre-rolls or overlays

3.1.6.3. Create once - sell many times

3.1.6.3.1. In many formats

3.1.6.4. Convergence at the backend

3.1.6.4.1. PC, OS, Android & TV

3.2. Consumption

3.2.1. The container is dead - long live content Tom Cotter, TVNZ

3.2.1.1. Set your content free

3.2.2. Go where the eyeballs are

3.2.3. Critical factors

3.2.3.1. Choice

3.2.3.1.1. Multiple channels

3.2.3.2. Convenience

3.2.3.2.1. Multiple devices

3.2.3.3. Control

3.2.3.3.1. IpTV

3.2.3.3.2. VOD

3.2.3.4. Content/Context

3.2.3.4.1. Home, mobile, work

3.2.3.5. Consumers

3.2.3.5.1. Value for money

3.3. Creative Commons

3.3.1. Some Rights Reserved

3.3.1.1. Retain copyright

3.3.1.2. Explicit permission to use and re-use your content

3.3.1.3. Remixable Media

3.3.2. Reach new audiences

3.3.3. Build a fan base

3.3.4. e.g. BY-NC-SA

3.3.4.1. By-Attribution

3.3.4.2. NC-Non Commercial

3.3.4.3. SA-Share Alike

3.3.4.3.1. Use same license for republishing reworks

4. Helen Baxter

4.1. MD Mohawk Media

4.1.1. Creative

4.1.1.1. Animation

4.1.2. Strategy

4.1.3. Training

4.2. Tech Commentator, BBC UK, The Big Idea, Virtual World, Radio NZ

4.3. Producer, the g33k show

4.3.1. Alt TV, 2008

4.3.1.1. Free to air, SKY & Stream

4.3.1.2. Half hour animated show

4.3.1.3. Produced by two people

4.3.2. Kiwi FM, Ustream.TV, You Tube 2009 - 2011

4.3.2.1. Radio Wammo on Kiwi FM

4.3.2.2. Podular approach

4.3.2.3. Multichannel

4.3.2.4. Live an ondemand

4.3.3. Skype to radio, netcast, podcast

5. Links

5.1. The MsBehaviour Files at the Big Idea

5.2. Diigo - Web 2.0 Tools

5.3. theg33kshow

5.4. The Web is Us/ing Us

5.5. Drive, Daniel Pink

5.6. Kevin Smith on film and podcasting

6. Yesterday

6.1. High barriers to entry

6.2. High cost of production

6.2.1. Large teams

6.2.2. Expensive tools

6.2.3. Specialist skills

6.3. Small number of distribution channels

6.3.1. Distribution costs high

6.3.2. Controlled by key media owners

6.4. Content structured around advertising breaks

6.4.1. Fill ins

6.4.2. Recaps

6.4.3. 1 hr - 35 mins content

6.5. Copyrights owned by distributers not producers

6.6. Telling stories

6.6.1. One constant that will never change

7. Tomorrow

7.1. Mobile Explosion

7.1.1. Pico projectors

7.1.2. Haptic feedback

7.1.3. Tactial interfaces

7.1.4. 50% of the world now has a mobile phone

7.1.5. Qik.com - citizen media streams

7.2. Kinect Cameras

7.2.1. Real time animation

7.2.2. Low cost motion capture

7.2.3. "Racting"

7.2.3.1. Neal Stephenson - The Diamond Age

7.2.4. MikuMikuDance Clip

7.3. Gaming/Interaction

7.3.1. Cast your avatar in LOST Universe

7.3.2. Fan fiction

7.3.2.1. Buffyverse

7.3.2.2. Firefly Browncoats

7.3.2.3. Star wars

7.3.3. Racting - The Diamond Age

7.4. Holo-TV

7.4.1. Known as Star Wars Tech

7.4.2. Demoed - Japan 2009

7.4.3. No 3D glasses

7.4.4. Can move head around

7.4.5. NHK Japan 2016

7.4.6. Japan driven by bid for 2022 World Cup - football

7.4.7. Not on walls, more like large book on floor

7.5. Future

7.5.1. Real Time Translation

7.5.1.1. Babelfish earpieces

7.5.2. Flexible screens

7.5.2.1. Home wall - organic LEDs

7.5.2.1.1. Cheaper than wall paper?

7.5.3. Contact lenses

7.5.3.1. Digital lenses can already zoom in

7.5.4. OLEDs need no backlighting

7.5.5. 3d Autostereoscopic displays