Breaking Through Blocks in Innovation Lars Silberbauer (Lego) Reggie Bradford (Oracle)

1. Startups & Corporates

1.1. Build relationships

1.1.1. Build your network

1.1.2. Utilise informal channels

1.1.3. Understand the corporations

1.1.3.1. Context

1.1.3.2. Priorities

1.2. Build credibility

1.2.1. Thought leadership

1.2.2. Show your expertise

2. About this mind map

2.1. Created by Liam Hughes

2.1.1. Founder: Biggerplate.com

2.1.2. Conference attendee

2.1.3. @BiggerplateLiam

2.2. Shared on Biggerplate.com

2.2.1. Software neutral

2.2.1.1. Don't make/sell software

2.2.1.2. Impartial guidance/advice

2.2.2. Mind Map Library (free)

2.2.3. Mind Map Community (free)

2.2.4. Business Club (nearly free)

2.2.4.1. Webinars & content for business

2.2.4.2. Use code: SGEUROPE17

2.2.4.2.1. Save 50% on first year

2.2.4.2.2. (Normal price: $29/year)

2.3. Created using MindMeister

2.3.1. Collaborative online mapping

2.3.2. Free version available

2.3.3. Vienna & San Francisco

2.3.4. Nice people!

3. Innovation at Lego

3.1. Same product for many decades

3.2. How to remain relevant?

3.2.1. Design for disruption

3.2.2. Change/disrupt yourself

3.3. Becoming a media company

3.3.1. Movies, TV content

3.3.2. Lots of digital content

3.3.3. Digital publishers

3.4. Looking to China

3.4.1. Sources of new innovation

3.4.2. Experimenting with new tech

3.4.3. East vs West

3.4.3.1. Speed of development

3.4.3.2. Parental dynamic

3.4.3.2.1. Same overall

4. Big company challenges?

4.1. Change processes

4.1.1. Oracle

4.1.1.1. 140,000 employees

4.1.1.2. How to think/work like a startup?

4.1.1.3. Look to learn from Startups?

4.1.2. Find help

4.1.2.1. Startups

4.1.2.2. Mutual learning

4.2. Find what works

4.2.1. Communicate it constantly

4.2.2. Leverage company size/resources

4.3. Getting buy-in

4.3.1. Counter self-protection

4.3.2. Providing authenticity

5. Selling to enterprise?

5.1. Co-creation with customers

5.1.1. Here's our vision

5.1.2. How does it fit with yours?

5.2. Credibility

5.2.1. Thought Leadership

5.2.2. Reference customers

5.3. Personal approach

5.3.1. Personal commitment

5.3.2. Person to person

5.3.2.1. Understand them

5.3.2.2. Stay committed

5.3.2.3. Role as sponsor

5.3.3. Understand both sides

5.3.3.1. What a startup can't do

5.3.3.2. What enterprise can't do

5.4. Do your research

5.4.1. Who are you reaching out to?

5.4.2. What do they do?

5.4.3. Can you add value?

5.4.4. Is this the right target?

5.4.4.1. Right company?

5.4.4.2. Right person?