Mobilizing the Masses: How to Take Advantage of China's Internet Boom Dr. Jaime Conzalo (Huawei)

1. About this mind map

1.1. Created by Liam Hughes

1.1.1. Founder: Biggerplate.com

1.1.2. Conference attendee

1.1.3. @BiggerplateLiam

1.2. Shared on Biggerplate.com

1.2.1. Software neutral

1.2.1.1. Don't make/sell software

1.2.1.2. Impartial guidance/advice

1.2.2. Mind Map Library (free)

1.2.3. Mind Map Community (free)

1.2.4. Business Club (nearly free)

1.2.4.1. Webinars & content for business

1.2.4.2. Use code: SGEUROPE17

1.2.4.2.1. Save 50% on first year

1.2.4.2.2. (Normal price: $29/year)

1.3. Created using MindMeister

1.3.1. Collaborative online mapping

1.3.2. Free version available

1.3.3. Vienna & San Francisco

1.3.4. Nice people!

2. Understanding the ecosystem

2.1. Fragmentation

2.2. Huawei Developer Alliance

2.2.1. 240,000 developers worldwide

2.2.2. Access to the platform/system

2.3. Partnership

2.3.1. Marketing

2.3.2. Monetization

2.3.3. Investment

3. China's mobile boom

3.1. 30% of smartphones

3.2. 250m Huawei phones in China

3.2.1. More than entire USA

3.3. 20% of the global population

3.4. App revenue surpassed N. America

4. China's mobile life

4.1. Perception of 'cheap' handset buyers

4.2. Moving to higher price devices

4.3. Consumer shifts

4.3.1. Quality

4.3.2. Innovation

4.4. Shopping is mobile first

4.4.1. Requires trust

4.4.2. 56% using mobile to pay

4.4.3. Paying with phone is norm

4.5. Transportation

4.5.1. Bike sharing

4.5.1.1. Only accepts mobile pay

5. China as an opportunity

5.1. Uber

5.1.1. Partnered

5.1.2. Led to acquisition

5.2. AirBnB

5.2.1. Next big thing in China

5.2.2. Growing user base

5.3. Western games

5.3.1. Not localised

5.3.2. Mainly on Android