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XITE by Mind Map: XITE

1. CONSUMER CULTURE

1.1. Consumer Decision

1.2. Brand love/hate

1.3. Brand Communities

1.4. Consumer Behaviour

2. STARTUP E INNOVAZIONE

2.1. Internet of things

2.2. Intelligenza artificiale

2.3. Realtà aumentata

3. COMUNICAZIONE INNOVATIVA

3.1. Crossmedia

3.2. Comunicare l’innovazione

3.3. Brand Reputation

4. WORD OF MOUTH

4.1. Viralità

4.2. Influencer Marketing

5. TECH-SOCIETY

5.1. Digital culture

5.2. Comportamenti e Tecnologie

5.3. Big Data & Analytics