optimalspaces.com/market-research-archive

1. what we need

1.1. CONTENT

1.2. TOOLS

1.2.1. link building tools

1.2.1.1. disqus for blog commenting

1.2.2. blog outreach tool

1.2.2.1. buzzsumo

1.2.3. Project Management tool

1.2.3.1. Trello for distributing task to VAs

1.2.4. Posting tools

1.2.4.1. Hootsuite for Social Media POstings

1.2.4.2. Linkbait Generator/ buzzfeed generator

1.2.4.2.1. for catchy blog post ideas

1.3. change title in optimalspaces.com/market-research-archive - make it catchy

2. BLOG OUTREACH

2.1. main points to consider for this campaign

2.1.1. The key is not reach out to large blogs in the beginning. Rather start with smaller blogs (with a decent following) and then leverage their posts/campaigns to a larger blog, then another larger blog, etc. Until we have a good amount of exposure when you can reach out to the largest blogs.

2.1.2. Don't waste time with small blogs that don't have any following, it needs to be a worthwhile effort (you'll soon become the judge of what size that is).

3. Linkbait content

3.1. Advice. For example, ‘How-to guides’ create value.

3.2. Viral campaigns / Humour -Any marketing campaign with a strong viral element should attract links if it succeeds

3.3. Controversy

3.4. "Rich media. Images, video, webcasts or podcasts can create links from different sources. "

3.5. "Choosing link bait topic is key to any link bait success and doing it locally is no exception.It's okay to do a lot of non real estate related topics. Before you think it’s a waste of time, remember that being an agent is all about self branding. You may not get a client right away but down the road you hope people remember your name. Besides that, the more followers you nab socially, the more you’ll have with your name in their brains. "

4. marketing

4.1. social media engagement

4.1.1. facebook

4.1.2. twitter

4.1.3. Pinterest