ABC123 Casestudy

1. Intro

1.1. About Me

1.1.1. my website

2. The process

2.1. Abstract Laddering

2.2. Choose Focus group

2.2.1. Customers

2.2.2. linkedin

2.2.3. Dealership

2.2.4. Macquarie Leasing

2.3. Stakeholder Mapping

2.4. Research Methods

2.5. Behavioural Profiling

3. Tools

3.1. Personas

3.2. Customer Journey Map

3.3. Service Design Blueprint

4. Full Presentation