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New Media Technology Final Review by Mind Map: New Media Technology Final Review
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New Media Technology Final Review

Hot Trigger

A hot trigger is something that generally causes action

An example is a (real) fire alarm

B.J. Fogg says that a facebook tag is a digital hot trigger. One of the biggest hot triggers in the world today

AMPLIFYING: Collecting sites that have said good things about your company

Why it's important

PAGE 4 (bottom) will give you many reasons to measure why we should care

But.... if you get the order wrong, the interaction wrong, the particiption wrong, etc. You will hurt your online and real-life image

Hopefully you can now come up with your own

On the test, you will have to be able to integrate these parts of social media marketing

social media tactics have now become a part of everyday marketing’s fabric and need to be considered at the strategic level of your marketing decision-making process.

Programs we tried

Google Docs

Good Things, Cloud Computing

Bad Things

What It Is

Google Reader

Good Things

Bad Things

What Is It

Net Vibes

What is it?

Good Things, New node

Bad Things, unstable connection between net vibes and some small, private websites

PB Wiki

What It Is

Good Things

Bad Things

Let's Talk Reading by John Jantch http://www.ducttapemarketing.com/socialmediaforbusiness.pdf

Jantch gives the simple definition that social media is the use of technology to co-create, know, like and trust

social media marketing

4Cs, Content, Context, Connection, Community

The hierarchy of social marketing, 1) Blogging, 2)RSS, 3) Social Search, 4) Social Bookmarking, Social Bookmarking is great for two things, INFORMING: Helping your customers learn about things related to your industry, or shared interests. It can be like a personal, public library that you share with people, Examples: Ken's public libraries, Diigo http://www.diigo.com/user/kenmorrison30, Delicous http://www.delicious.com/kenmorrison30, 5) Social Networks, Facebook, LinkedIN, linkedin.com, Twitter, Many great notes by finding classmates and searching for #nmt2011, 140 characters, hashtags, who can send you messages?, On a test, you will need to be able to give an example of how you will use each part of the triangle for a fake (or real) Business.

2007 Predictions

Website 4 more infohttp://www.masternewmedia.org/news/2006/12/20/new_media_trends_and_2007.htm

video

Better and easier tool will facilitate small and large publisher abilities to post, edit and aggregate quality content online.

online advertising

Will provide technologies and means to select in real-time the most profitable and appropriate ads to display.

Online Music Listening

free music listening through new methods and effective ways.

Content Aggregation

Multiple valuable content for user through different online sources.

Personal and Independent Publishing

Allow people to publish with less complexity and increase the users who want to create their online publishing business.

6) Web Conferencing and Online Collaboration

VoIp is stand for voice on internet protocol, an example for web conferencing. It permits users to talk or having conferences instead of talking on phone.

7) Web and Visual Presentation Tools

Facilitating the effective delivery of visual presentations through the web.

8) Mobile Group Text Messaging

Qick and easy to send message to many numbers at the same time.

9) P2P-casting

Tool for sharing video or music from one compter to another.

10) Visual Search Engines

Search engines such as Google helps you to see visual image and organize your contents.

11) Web Metrics

12) Mobile Content Delivery and Distribution

13) Data analysis - Web 3.0

14) Immersive Virtual Worlds

2011 Predictions

Website 4 more info:http://cloudtimes.org/gartner-2011-technology-predictionstop-of-the-list-cloud-computing-tablets-mobile-apps-and-social-computing/

cloud computing

cloud service will be served in the consumer‘s enterprise and management.

Mobile applications and mobile tablets

the device on mobile phone or handset capable of rice can be used in searching for location, motion and other context in their behavior.

Social Communications and Collaboration.

1. social networking, such as My space, Facebook or Linkedln are used to analyze how people interact.

2. social collaboration, are wikis, blogs, instant message or crowdsoucing that help people to work together.

3. social publising, technologies that pooling individual contents into a usable and assessable content to help people such as Youtube, and flickr.

4. social feedback, receiving feedback and opinion from community on specific items as witness on Youtube, flickr, Digg so on..

Video

will be used in any contents and interaction model for users by 2013. 25 percent of what we see will be covered by picture, video and audio.

Next Generation Analytics.

Tool to predict future outcome of business enterprise by run simulations or model.

Social Analytics

The process of measuring, analyzing and interpreting the result of interactions and associations among people such social structure and interdependence through social web.

Context-Aware Computing

Technologies that determine how the users feel and deliver the personalize information to the device. By 2013 more than half of fortunes 500 companies will begin to use context aware computing.

Storage Class Memory.

flash memory that has more advantage on space, heat, performance and ruggedness. Kind of flash memory which is persistent even the power is removed.

Ubiquitous Computing

New node

Fabric-Based Infrastructure and Computers.

New node

Wiki made by the class: http://nmt2011.pbworks.com/w/page/38147154/Gartner-2011-Technology-Predictions

Clay Shirky

Facts

US population collectively spends two billion hours per year watching TV;

The Entire Wikipedia took 100 million hours of work, Americans could create a new Wikipedia EVERY WEEKEND only in the time it takes for them to watch TV ADS. Not Shows, but television advertisements., Visual Display of this idea; http://www.informationisbeautiful.net/2010/cognitive-surplus-visualized/

Quotes

"When we change the way we communicate, we change society "

"The Stupidist creative act (LOL Cats) is still a creative act" Ken's notes: This is a new generation of participatory media"

" We've got a choice before us. We've got this trillion hours a year. We can use it to crack each other up, and we're going to do that. That, we get for free. But we can also celebrate and support and reward the people trying to use cognitive surplus to create civic value. And to the degree we're going to do that, to the degree we're able to do that, we'll be able to change society.

Here are more quotes if you want: NOT ON TEST: http://www.goodreads.com/author/quotes/442126.Clay_Shirky

Ushihidi

http://www.ushahidi.com/

Website to help people report problems and create change

started in Kenya

Used In Japan after Earthquake, india voting, and swine flue tracking

Here' a video http://player.vimeo.com/video/7838030?title=0&byline=0&portrait=0

open source. Anyone can change it to fit the needs of their organization

LOL Cats

http://icanhascheezburger.com/

Funny pictures of cats

funny words...usually with misspellings and bad English Grammar

It is fun and cute, but scary how much time people spend creating and looking at these images

How else could we be using this time?????

S. Korea

1000's of people held protests, FTA USA/South Korea disagreement on US Beef imports, these protests were PARTIALLY organized by teenage girls on the internet, President Lee Myoung Bak appologized, This showed the power of people connected via media who care strongly about a cause, Sang and others brought up the important point in his blog that there was a TV show that did as much or more than the Boy band website to get people angry about the situation., Here is the link to Sang's blog post: http://lgcnmt.ning.com/profiles/blogs/sangs-week-2-review

My Opinions

How do you feel about what you heard from Ken's reading of Shirky's book and from the TedTalk videos?

His Book is called: Cognitive Surplus

The videos:

http://www.ted.com/talks/lang/eng/clay_shirky_how_cognitive_surplus_will_change_the_world.html

http://www.ted.com/talks/lang/eng/clay_shirky_how_cellphones_twitter_facebook_can_make_history.html

Things I learned from my Blogger (personal. Don't add here, but be prepared for Midterm

Students

Concepts

Crowd Sourcing

CocaCola, They locked the music group Maroon 5 into a studio for 24 hours and crowdsourced the creation of a new song to regular people around the world, Watch a video here: http://www.youtube.com/watch?v=v4lUaf9YlDY&NR=1

Harley Davidson, Even one of America's most successful companies fired the advertising company that helped make them successful, They replaced them with a crowd-sourcing agency (See Victor & Spoils

Victor & Spoils, Web Site: http://victorsandspoils.com/

Collaboration

Curation

Digital Nation

Be prepared to write about how you feel it applies to your LGC life both in class and your regular life as a college student

The video online http://www.pbs.org/wgbh/pages/frontline/digitalnation/view/

you should know that Douglas Rushkoff is a big deal.

Award winning book author

Writes for USA's biggest news paper (NY Times and England's biggest news paper (The Guardian)

21st Century Education

Howard Rheingold

http://www.masternewmedia.org/news/2006/11/14/participatory_media_and_the_pedagogy.htm

Marcus Childress (younger)

http://www.aect.org/Election/Bios/Bio.asp?race=9&LastName=Childress&div=AECT

Harvey Foyle (older)

http://www.emporia.edu/idt/foyle.htm

New node