1. EMPRESAS
1.1. Productores de bienes
1.2. Proveedor de servicios
1.3. Generador de ganancias
1.3.1. Es importante considerar que las empresas deben ser reguladas comisiones de competencia, y con ello se vean en la necesidad de conseguir mejores proveedores y mejor sus productos, así mismo, tener el compromiso de mejorar la calidad de vida de sus empleados y que estos sean parte fundamental de ella
1.4. Pago de Sueldos y Salarios
1.5. Pago de Impuestos
2. ESTADO
2.1. Consumidor
2.1.1. Situational Analysis / Drivers
2.1.1.1. What is driving us to do this?
2.1.1.2. SWOT Analysis
2.1.1.2.1. Strengths
2.1.1.2.2. Weaknesses
2.1.1.2.3. Opportunities
2.1.1.2.4. Threats
2.1.1.3. Customer Findings - What have we learned from customers?
2.1.2. Competitive Analysis
2.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?
2.1.2.2. What are our competitors doing and how are they positioning?
2.1.2.3. How do we position against each competitor?
2.1.3. Target Customer(s)
2.1.3.1. Buyer Profile
2.1.3.1.1. Title
2.1.3.1.2. Industry
2.1.3.1.3. Geography
2.1.3.1.4. Business Size
2.1.3.2. Influencer Profile
2.1.3.3. User Profile
2.1.3.4. What do customers want and need?
2.1.3.5. What business problems do each of these customers have?
2.1.4. Customer Segmentation
2.1.4.1. Which customers or sets of customers do we sell to?
2.1.4.2. What are the target market segments that we want to go after?
2.1.4.3. What are the distinct problems for each segment of the market?
2.1.5. Total Available Market
2.1.5.1. New Prospects
2.1.5.1.1. How much of each target segment have we penetrated?
2.1.5.1.2. How much opportunity is available in each target segment?
2.1.5.2. Existing Customers
2.1.5.2.1. Can we up-sell existing customers?
2.2. Proveedor de Bienes y Servicios
2.2.1. El Estado debe ser responsable del buen manejo de lo recaudado y con ello emplearlo en la infraestructura que realmente sea necesario y destinarlo a políticas públicas sustentables y con ello la rendición y la transparencia de cuentas.
2.2.1.1. What are we selling?
2.2.1.2. Product Definition
2.2.1.3. Pricing
2.2.1.4. Packaging
2.2.1.5. Positioning
2.3. Generador de Impuestos
2.3.1. Revenue Forecasts
2.3.1.1. Revenue and P&L Forecast (5 Years)
2.3.1.2. Revenue should be split out quarterly
2.3.2. Cost Analysis
2.3.2.1. Should include a description of the costs in entering this business and profitability analysis
2.3.3. Profitability Analysis
2.3.3.1. P&L for the offer to include gross margin, net income and break even analysis.
2.4. Crea subsidios para la cuidadania
2.4.1. Sales Strategy
2.4.1.1. Direct Sales Strategy
2.4.1.2. Inside Sales Strategy
2.4.1.3. Channel Sales Strategy
2.4.2. Partner Strategy
2.4.2.1. Channel Strategy
2.4.2.1.1. What 3rd party channels should we consider for reselling this service?
2.4.2.2. Technology Partnerships
2.4.2.2.1. What technology vendors (if any) do we need to work with to execute on this plan?
2.4.2.3. Solutions Partners
3. FAMILA
3.1. Consumidores
3.2. Buscan la mayor satisfacción
3.2.1. No existe una cultura del ahorro en la sociedad mexicana, acostumbrada gastar más de lo que se gana, es por ello que debemos de reeducarnos y pensar a futuro, ya que nos permitirá vivir con mayor decoro y sin carencias.